True or False: In order to gain competitor insights on social campaigns, you need to connect your own social channels ﬁrst. True False
True or False: A competitor with low audience overlap should be ignored. False: They might represent a partnership expansion opportunity or a future threat. True: They don’t interact with my people and I need to focus on defense.
If you don’t know which competitors to focus on, which SEMrush tool can help you get the lay of the land? Brand Monitoring Market Explorer Traﬃc Analytics
What can the Topic Research tool teach you about your competitors? Choose two answers. The frequency with which they produce the content on a given topic. Content they produce that has high and low search volume. The subtopics of a …
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True or False: With the help of the Keyword Gap tool you can optimize your organic and paid search eﬀorts by seeing which terms you and your competitor are ranking for. False True
Which SEMrush tool can help you to benchmark your campaigns against the competition by exploring your competitors’ best-performing pages and ﬁnding insights on which media channels to partner with? PPC Keyword tool Position Tracking Traﬃc Analytics
If you see an Established Player has neglected Facebook and Instagram as a channel, what does that teach you? The channel must not be worth much since an existing giant isn’t bothering with it. The channel must be overly complicated …
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What metrics govern the Market Explorer categories (Niche Player, Established Player, Game Changer, and Leaders)? Choose two answers. Traﬃc Growth Geographic Spread Traﬃc Volume Content Output Revenue
In the Top Pages report, you can learn: Which pages are ranking in the top 5 organic placements on Google. Which pages are getting the lion’s share of traﬃc. Which pages are generating the most revenue for a competitor.
How many competitors can you compare in the audience overlap widget in the Traﬃc Analytics? 5 2 3