A good approach is to create internal competition. More links to different URLs have the same anchor text, easier for Google is to differentiate which of them is the one URL on your domain to be ranked for the given keyword.

SEMrush Technical SEO

A good approach is to create internal competition. More links to different URLs have the same anchor text, easier for Google is to differentiate which of them is the one URL on your domain to be ranked for the given keyword.

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