A vanity URL in Hootsuite is best described as:

Hootsuite Certification
  • a set of re-direct links provided to your organization’s administrator by Hootsuite
  • a customizable, branded URL that also lets you track click-through statistics
  • one that contains a custom domain suffix, such as .io .ly .ing .love
  • a web address within a set of sub-domain names associated with certain industry segments

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