Which of the following options is important to research when planning to expand delivery of products and services to customers across the globe? What times of the day international shoppers …
When selling to people in different countries, what payment form should you consider using if you aren’t already? Debit cards Credit cards PayPal or Worldpay Bank transfers
What should a business do first, when considering going into a new market? Hire an agency to translate its website into the local language Open a new office in the …
Which of the following is primarily meant to target new customers online? Email marketing Print advertising Retargeting advertising Search advertising
When adapting your website for customers who speak a different language, what should you do? Have a ‘translate’ button that pulls a translation from an external provider Translate your content …
Before starting to promote products to other countries online, what could you use to gauge demand for your product in that specific market? Translation software Keyword planning tools Interviews with …
What is the best way to translate the content on your website for a new market? Google translate Native speakers Translation software Language guide
What is an example of product merchandising? Running an ad for your products Adding a way for customers to filter your products Displaying very specific, featured products on your home …
Which of the following statements is true when describing how retargeting ads work? Retargeting ads are visible to people who haven’t been on your website yet Once a user visits …
Which of the following is a sign that customers are having trouble using a particular device to make purchases? Analytics shows you have a lot of mobile visitors, but very …
What is the name of the process that describes what happens when a customer is taken to a separate site to complete a transaction before being sent back to the …
To an owner or administrator, what is a functional benefit of having an online store? It collects the addresses of your online store visitors It provides a backend system with …
Which of the following is an advantage of e-commerce? More relaxed checkout procedure Low operational costs Minimal interaction required with the customer Segmentation of audiences
What would be beneficial to include on a product description page? Previous versions of the product Links to other suppliers Reviews of the product Price comparisons
If you needed to showcase which parts of a website are being clicked on the most, which presentation type should you consider? Bar chart Pie chart Table Heat map
Which of the following is a benefit of using spreadsheets? Vast quantities of data can be stored, sorted and analyzed quickly Data can only be accessed when all users are …