Hootsuite Certification » Online Certification Guide

Which of the following is not a feature of Hootsuite?

the ability to schedule and publish messages to multiple accounts at once geo-locating conversations and geo-targeting messages the ability to fully automate your social media marketing activities (i.e., the Autopilot feature) the ability to monitor conversations and engage with your audience across multiple …
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What best describes the benefit of using Hootsuite, as compared to engaging natively from specific social networks?

Hootsuite provides deeper insights into users’ profiles than is found on the networks themselves. When engaging on social networks natively, you can’t use the ‘auto-respond’ feature for comments and mentions. Hootsuite lets you monitor and engage with all your social networks in …
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Publishing to Pinterest with Hootsuite saves time because:

it automatically edits any image you upload into a more ‘pin-able’ version. you can schedule and post to multiple accounts and boards at the same time. it guarantees your pin will receive more engagement than posting natively. the Composer window suggests popular …
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A report in Hootsuite Analytics has a flexible, interactive interface into which you can drag and drop an unlimited number of:

templates, which are individual displays of a specific metric tiles, which are individual displays of a specific metric overviews, which are pre-set collections of metrics data trendwatchers, which are pre-set displays of line charts, tables, and tree maps campaigns, each of which are targeted …
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You want to drive traffic to a new landing page for a campaign, and want a web address that’s short, easy to remember, trackable, and reflective of your brand. Hootsuite supports you with:

custom top-level domain suffixes vanity URLs enterprise URLs a batch of custom redirect links

Why would you want to add someone to a Twitter list in Hootsuite?

to block them from commenting or re-sharing your posts to send targeted direct messages in bulk to boost the SEO of your posts to group together your published tweets by topic for easier reference to create a focused feed of similar users …
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A benefit of using the Post Performance area within Hootsuite Analytics is that it shows:

suggested copy for creating high performing posts anticipated trends for your future posts, based on past performance stats for posts published both natively and through Hootsuite your share of voice for keywords and hashtags

When publishing to Pinterest from Hootsuite, you must include two items, which are:

a scheduled time and a photo a caption and a photo a target audience and a link a photo and a link

The following Hootsuite Mobile functionality makes it easy to collaborate with your teammates on the go:

Campaigns and Content Library Content Library and Online Education Assignments and Approvals Approvals and Campaigns Search and Assignments

Which statement most accurately describes incoming message assignments functionality in Hootsuite Mobile?

Assignments made from Mobile are not visible in the desktop dashboard. Assignments functionality is available in desktop dashboard only. Assignments made from your desktop dashboard will be visible on mobile, and vice versa. Assignments is a feature exclusive to Hootsuite …
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Some of the Apps in the Hootsuite App Directory include ‘plugins’ which means that the app:

contains additional security features contains additional security features can be integrated across your entire dashboard, rather than just within a stream. can only be used in one stream at a time.

Let’s say you have saved 10 different messages as drafts for a holiday campaign. You now need to schedule these drafts to publish, taking into account other messages that might already be scheduled. Which tool would be most effective for this task?

Do not schedule them which will trigger Hootsuite to automatically assign a time Use Hootsuite’s Bulk Compose feature. Use the Hootsuite Planner to drag and drop the drafts into the most appropriate time slots. Schedule the publishing time when composing …
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When saving messages as drafts, it’s important to remember that your draft will not go live unless _______.

you have scheduled it or clicked ‘Publish’ you have admin permissions or higher you have unlocked the draft for editing you have approval from a Super-Admin

Hootsuite’s ever-growing library of 100+ partner apps and integrations is called the:

Hootsuite App Store Partner Upgrades Hootsuite Library Hootsuite Plug-ins Add-ons App Directory

When you share a report with a team member in Hootsuite Analytics, you can allow that team member to adjust the parameters of the report to fine-tune the insights being generated. To allow for this collaboration, you must set the permission for that user to:

‘Default’ ‘Custom’ ‘Unlimited Permissions’ ‘Super-Admin’ ‘Can Edit’

What is the most popular and loved feature of Hootsuite?

the ability to automate all your social media activities (i.e., Autopilot) the ability to schedule and publish messages to multiple accounts at once social media analytics and metrics geo-locating conversations and geo-targeting messages