Hootsuite Certification

An example of an “earned” social media tactic:

generating positive conversations on social around your products or services sparking word of mouth recommendations from previous customers forging mutually beneficial influencer relationships all of the above encouraging employees to amplify your organization’s social content on their personal social channels.

A social media content calendar should be broken down into 2 major sections: Your __________ which could contain items such as campaign starts, influencer takeovers, and new blog posts, and a more fine-grained ______________ which could be a detailed schedule of every post for each of your social networks.

larger monthly calendar; weekly calendar industry calendar; weekly schedule weekly calendar; post-by-post spreadsheet content strategy; hourly schedule social media strategy; evergreen content list none of these

Social media objectives should:

flow from, and directly support, social media tactics adhere to the S.M.A.R.T. framework (Specific, Measurable, Achievable, Resourced, Time-bound) adhere to the CCAF framework: context, challenge, activity, feedback be finalized early, so marketing goals can be designed around them be independent of …
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The Facebook page moderation Feature:

none of the above prevents a user from posting too many comments on your wall prevents comments that contain certain words from being posted prevents a user from expressing negative sentiment about your brand