Brand advocates are:

dedicated fans with whom you should build closer relationships short terms employees brought on to create a large volume of positive online content about your brand paid members of the public, recruited and coached on what to say about your …
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A social media audit would typically NOT include:

KPIs, goals and objectives for the coming year an itemized list of current social media networks and their activity rates information about what your competitors are doing follower counts per social network

On Instagram, what are Highlights?

The most popular content, automatically curated from accounts you follow. The most popular, trending videos on IGTV. A collection of Stories, that you curate, that don’t disappear after 24 hours. An automatically generated collage that includes your most popular images …
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