post content regularly name the professions you want to target in the post’s copy include 10+ hashtags in your posts add visual content to your posts upload your videos directly into LinkedIn
monitor program participation monitor metrics like most shared content or most active advocate provide company news and content that can be shared to advocates social networks with a single tap give advocates daily updates of relevant news articles that they …
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all of the above prioritize messages from organizations over those sent by individuals prioritize messages sent by individuals when they are formally linked to organizations with verified accounts Boost the SEO rankings of organizations whose employees regularly share their content …
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Retweets social media policy all of the above key dates and timelines brand voice
1 second to 15 seconds 3 seconds to 60 seconds 2 seconds to 5 minutes 1 second to 30 seconds 5 seconds to 2 minutes
Paid, Owned, Earned Aimed, Taught, Bought Earned, Borrowed, Acquired Earned, Influenced, Purchased
Hosting Live networking events with LinkedIn Live, coordinating in-person events with LinkedIn’s Invites feature and publishing industry relevant blog articles. Building LinkedIn Groups, leveraging the ‘Threads’ feature in Direct Messages, and hosting Live networking events with LinkedIn Live. Using targeted advertising to …
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flow from, and directly support, social media tactics adhere to the S.M.A.R.T. framework (Specific, Measurable, Achievable, Resourced, Time-bound) adhere to the CCAF framework: context, challenge, activity, feedback be finalized early, so marketing goals can be designed around them be independent of …
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extrapolating data from past efforts to estimate future success summing the anticipated revenue accruing from this year’s social media objectives taking your organization’s net revenue and dividing it by revenue directly attributable to social media channels asking competitors to share …
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Caption Files Channel Trailers Metatags Video Cards Landing Page Re-directs
Keep your profile picture consistent Change it every day to keep your followers interested Change once a week and use random images to create visual interest Change it strategically to match your current campaigns
none of the above prevents a user from posting too many comments on your wall prevents comments that contain certain words from being posted prevents a user from expressing negative sentiment about your brand
Internal Requests Social Media Management Platform Content Creation Bandwidth Social Media Strategy and objectives Content Curation Tools and Tactics
engage with industry influencers maintain lists of relevant keywords use relevant industry Twitter accounts to influence your SEO keep up with competitors’ content without publicly following them
not recommended because of the potential for future market overlap an efficient way seize market share from competitors risky and unstable because businesses frequently pivot their community strategies a powerful way to grow your community