If you are regularly posting content to multiple social networks, an important rule of thumb is to _____________.

  • none of the above
  • tailor messages to the unique strengths of each platform, where possible
  • post the message at differing times on each network to avoid being penalized by Google
  • use exactly the same wording to maintain consistency of voice
  • post a message on all platforms at the same time to make gathering metrics more accurate

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