Which of the following can businesses achieve by using social media? Attract new audiences Build a good reputation with customers Meet sales goals Increase traffic to their website

Which of the following can help you gain visibility in search engines? Adding relevant content that highlights the location of your business Including your address on your Twitter account Optimising your site for desktop devices only Adding a list of …
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When looking to attract a local audience, why it is important to optimise your website and content for mobile users? Because local users tend to use their mobile devices when they’re out of the house Because mobiles will replace desktop …
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Which of the following factors help search engines determine if your business is local? Location details on the website, quality content and how mobile friendly the website is Location details on the website, list of shops local to you and …
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Which three pieces of information are essential to include first in your local directory listing? Business address, website, telephone numbers Business name, business address, telephone numbers Website, telephone numbers, email address Business name, email address, website

Which of the following is a benefit of registering your business in online local listings? Discounted pricing on your search advertising campaigns Increased likelihood of being discovered through search engines More mentions on social media platforms Guaranteed sales to local …
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Which of the following is an example of a local search? “bike shop near me” “bike shop in UK” “local bicycle shop” “bike shops”

How can you improve a business’s visibility to people located near you geographically? Translate your website into at least two more languages Offer free phone support during business hours Ensure you have good analytics on your website Make sure your …
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What can conversion tracking in search help you measure? How many transactions are completed on your site overall How many people click on your SEM ad and end up browsing your site How many people visiting your site from a …
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Fill in the blank: If you use __________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad. Exact Match Random Match Direct match Close match

When it comes to search ads, which description best describes ‘negative keywords’? Keywords with no association to your site Keywords with a poor search volume Keywords that are excluded from a campaign Keywords that are typed incorrectly

Which of the following is a benefit of using relevant ads and landing pages? Increased cost for ad placements Higher ad positions on the search results page Higher cost per clicks on your ads Ads that will ensure more purchases

What should your search ad have in order to promote more clicks? A call to action A catchy headline A close-up photo A social media link

Fill in the blank: It’s possible to determine how well a/an ___________ will perform without bidding on it. Auction Website Keyword Advert

In an SEM auction, your Quality Score is based on which aspect of your ad? Bid Relevance Wit Length

Search engine marketing can also be called what? Pay-per-click advertising Organic advertising Search box marketing One-click advertising