When expanding a business internationally, which of the following is most important to provide on your website? Products and delivery details in the correct currency Time and dates written in the local format Exchange rate information Free giveaways for local …
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Which of the following is a good way to get other websites to link to your site? Keep linking to them until they link to you Send them emails until they link to you Building relationships with similar sites Use …
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Which of the following page titles would be most suitable for a website page describing a store’s return policy? How to Send Stuff Back [Company Name’s] Return Policy Return Policy Company Policies

Which of the following would be an ideal goal for an SEO plan? Increasing social media likes and follows Increasing how many relevant people visit your website Showing your website to as many people as possible Being in first place …
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Fill in the blank: Short strings of specific keywords with low search volume are called ___________. Long-hair keywords Long-tail keywords High-relevance keywords Top-tail keywords

When it comes to search ads, which of the following could dictate how an ad will perform against a competitor? Social media following Bid value Domain authority Average number of visitors to the company’s website

What should be the first step of a structured SEO plan? Identifying your ad budget Buying an analytics software Setting up your presence on social media sites Keyword research

Which of the following factors should you consider when optimising your website for search engines? Color scheme Recycled content Inspiring business name Site popularity

Which of these can Google Search Console help you to do? It helps you increase your social media following It helps you optimise your Google My Business listing It helps you understand which keywords people are searching for on Google …
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Which of these is an important factor in the paid search auction system? How famous your brand name is How cool your logo is How long your business has been around How relevant your ads are

Fill in the blank: Spending money on search advertising influences how your website appears in ___________. Organic search results The search results page Business directories Display advertising networks

Which of the following can help a search engine understand what your page is about? The date it was published The number of images used The total number of words The title tag

What technology do search engines use to ‘crawl’ websites? Androids Interns Automatons Bots

Why are search engines a great place for a business to be found? People pay to use search engines, so there is a wealthy customer base there People who search are actively looking for information, products or services Search engines …
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What type of information can KPIs provide? Audience segmentation Long-term projections Financial viability Board decisions

Once you’ve worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy? Incorporate it within marketing materials across all channels to help raise customer awareness Create an email campaign letting your customers know …
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