Why is optimising customer touchpoints online beneficial for businesses? It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility It gives businesses the opportunity to save money on online advertising It provides customers with value …
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What is the purpose of the ‘See, Think, Do, Care’ framework? To help determine a marketing strategy To help a business understand the customer journey online To help a business reach a global audience To give insight into specific customer …
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What is the first step in creating an online business strategy? Identifying business goals Understanding what the competition is doing Knowing the market Aligning goals to the strategy
What should you consider when developing your website content? What your customers are looking for Your latest promotions and discounts Your brand values Whether the content will go viral or not
Which of the following is an example of a ‘call to action’ on a website? A list of phone numbers customers can use to get in contact with you A ‘Get directions to our store’ button which when clicked, redirects …
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Which of the following is something you’ll probably want to exclude from your website? Prices A lot of deep scientific information and detailed statistics Special offers Certifications to show you’re qualified to provide a service
Fill in the blank: A __________ is a shortcut to other pages on your site or elsewhere on the web. Hyperlink Return link Menu bar Breadcrumb
What is a web server? The customer service representative you can call when you have questions about your website The answer you get when you search a term on the web A computer connected to the Internet with software that …
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Which of the following statements is true when it comes to developing a web presence for a business? Customers can learn about a business by downloading a mobile app, but they can’t place an order using an app Building a …
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Which of the following statements is true when marketing your business online? You need a website to show up in search results You’ll reach a similar client base to the one you have in the real world You’ll be seen …
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Which term best describes the business activity that occurs when website visitors buy products or services from you online? E-commerce Display advertising Search engine marketing Pay per click
Which of the following statements is true when it comes to taking a business online? Stick to what you are doing and don’t make changes The same content works across online and offline platforms Use analytics to make informed decisions …
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Which tool helps you measure the success of your website? Keyword Planner Ad Gallery Ad Preview Tool Analytics
What is a key benefit of having an online presence for a business? The ability to sell products directly to customers through social media Being visible when people search for a business like yours Sending users emails to update them …
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Which of the following is the easiest way for visitors to learn about a business while visiting a website? Getting a free ‘taster’ of one of your products when they sign up to receive emails Listening to an audio file …
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Taking a business online can involve many different steps. When starting out, which activity could be a part of this process? Sending flyers with your web address to customers Creating a business listing in online local directories Increasing print and …
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