A social media content calendar should be broken down into 2 major sections: Your __________ which could contain items such as campaign starts, influencer takeovers, and new blog posts, and a more fine-grained ______________ which could be a detailed schedule of every post for each of your social networks.

larger monthly calendar; weekly calendar industry calendar; weekly schedule weekly calendar; post-by-post spreadsheet content strategy; hourly schedule social media strategy; evergreen content list none of these

An example of an “earned” social media tactic:

generating positive conversations on social around your products or services sparking word of mouth recommendations from previous customers forging mutually beneficial influencer relationships all of the above encouraging employees to amplify your organization’s social content on their personal social channels.

You’re a social media manager for a hotel chain that’s planning a campaign to raise awareness about a new hotel location. Which of the following are examples of S.M.A.R.T. objectives that could support an awareness campaign like this? (PICK TWO)

Schedule 2 tweets per day for 1 month, containing beautiful images of the region around the hotel. Experiment with 3rd Party Software Tools. Engage a certain number of local social media influencers to post about their experiences with the hotel …
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