Which of the following statements is true when describing how retargeting ads work? Retargeting ads are visible to people who haven’t been on your website yet Once a user visits your site, the code drops an anonymous browser cookie Once …
Read more →
Which of the following is a sign that customers are having trouble using a particular device to make purchases? Analytics shows you have a lot of mobile visitors, but very few purchases through mobile A specific product is not selling …
Read more →
What is the name of the process that describes what happens when a customer is taken to a separate site to complete a transaction before being sent back to the original site again? Second-party payment processing Third-party payment processing External payment processing …
Read more →
To an owner or administrator, what is a functional benefit of having an online store? It collects the addresses of your online store visitors It provides a backend system with order management It provides a quicker checkout process than a …
Read more →
Which of the following is an advantage of e-commerce? More relaxed checkout procedure Low operational costs Minimal interaction required with the customer Segmentation of audiences
What would be beneficial to include on a product description page? Previous versions of the product Links to other suppliers Reviews of the product Price comparisons
If you needed to showcase which parts of a website are being clicked on the most, which presentation type should you consider? Bar chart Pie chart Table Heat map
Which of the following is a benefit of using spreadsheets? Vast quantities of data can be stored, sorted and analyzed quickly Data can only be accessed when all users are online Valuable customer and market insights can be delivered quickly …
Read more →
Fill in the blank: Actionable insights can be described as explaining the ______ of an online marketing campaign. ‘Why’ ‘How’ ‘When’ ‘Who’
What makes the data cycle useful? It helps you make the most of the data collected from marketing activities It helps you evaluate your competition It provides information about what users like about your website It presents collected data in …
Read more →
Which type of data relates to a metric that can be represented with a number? Quantitative Qualitative Holistic Customer
Which section of Google Analytics can tell you whether visitors have found your website via social media? Site search Acquisition Behaviour Search Console
Fill in the blank: If an ad is not performing well, one effective tactic is to _____________. Try a different search engine Tweak the ad’s copy and analyses the results Hire a professional ad agency Delete the ad and try …
Read more →
Most web analytics tools can tell you what information about the user? Their contact details, their behaviour and their operating system Their location, type of device they’re using and pages visited Their location, type of device they’re using and contact …
Read more →
If your key business goal is to get people to book rooms at your guesthouse, what data are you most likely to be interested in? How long people spend on your ‘How To Find Us’ page Which day of the …
Read more →
Analytics can give you immediate valuable information about which type of customers? Previous and current customers Current and future customers Previous and future customers Offline and online customers