When incorporating videos into a digital strategy, which of the following tactics provides value to customers? Setting up live streams of the business’s physical shop on their website Publishing a how-to video on their website Producing sale campaign videos Sharing personal vlogs

What is the first step of display retargeting? Sourcing keywords Defining your audience Writing content Setting a call to action

If a person adds a product to a shopping basket but then leaves the website, which of the following tactics is most likely to encourage that person to return and purchase the product? Retargeting with a display ad encouraging newsletter sign-up …
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Which of the following is true when purchasing ad placements on an advertising network? You always need to contact the owner of the website to buy ads on their page The network provides data on the click-through-rate The network provides names …
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Which of the following is an example of the type of data that advertising networks automatically collect and share with businesses? The number of sales you make from the ad The cost of each ad you publish The cost of …
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Fill in the blank: The ads on search engines are usually made up of ________. Audio Video Text Images

In what way can display advertising be effective? It guarantees more visitors to your site It guarantees increased sales It drives traffic to your website It improves your ranking in search engines

When setting up display advertising campaigns, who can you target? People with specific names People who speak different languages People who already own specific products People with a specific address

When using search engine marketing, where can your ads appear? People with specific names People who speak different languages People who already own specific products People with a specific address

If you own a film blog, which type of customer can you expect to reach with display advertising? People who use ad-blockers and are interested in your subject People who haven’t read your blog before but are interested in your subject Only …
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Which of the following statements is true when it comes to running email campaigns for a business? There’s no need to use sponsored ads within your email marketing There’s no need for analytics when it comes to email marketing You …
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If the open rate of your emails seems low, which of the following could help you fix that? Redesign your website Change the colour of the buttons inside your email Send your emails to more contacts Adjust the subject line …
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Which of these is a good practice to keep in mind when sending emails to your contacts? Run an A/B test on your subject line to determine which one works best Send the same generic and simple message to your …
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Which of the following is a common feature of email marketing platforms? Personalised, custom templates A free list of email addresses you can target A feature allowing users to unsubscribe from your emails Automation of your search ad campaigns

Which of the following will you need to start an email marketing programme? A collection of email templates A ‘Contact Us’ form A way to collect people’s email addresses A set budget

Which of the following metrics could help you understand which blog post is resonating the most with your audience? Session duration Page views Referral traffic Unique page views