If you own a film blog, which type of customer can you expect to reach with display advertising? People who use ad-blockers and are interested in your subject People who haven’t read your blog before but are interested in your subject Only …
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Which of the following statements is true when it comes to running email campaigns for a business? There’s no need to use sponsored ads within your email marketing There’s no need for analytics when it comes to email marketing You …
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If the open rate of your emails seems low, which of the following could help you fix that? Redesign your website Change the colour of the buttons inside your email Send your emails to more contacts Adjust the subject line …
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Which of these is a good practice to keep in mind when sending emails to your contacts? Run an A/B test on your subject line to determine which one works best Send the same generic and simple message to your …
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Which of the following is a common feature of email marketing platforms? Personalised, custom templates A free list of email addresses you can target A feature allowing users to unsubscribe from your emails Automation of your search ad campaigns
Which of the following will you need to start an email marketing programme? A collection of email templates A ‘Contact Us’ form A way to collect people’s email addresses A set budget
Which of the following metrics could help you understand which blog post is resonating the most with your audience? Session duration Page views Referral traffic Unique page views
What are highlighting key dates and ‘considering multiple channels’ best practices of? Creating a content calendar Designing illustrations to support content Segmenting your audience Identifying social media influencers
Which of the following best describes why approaches to writing need to be adapted for online content? Online readers have a reduced attention span, due to being flooded with information Certain blogging platforms have a limit on the word count …
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Fill in the blank: When describing the purpose of content, what is missing? ‘To entertain, to inspire, to _______ and to convince’. Humour Please Surprise Educate
What does the following definition describe? ‘The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.’ Marketing channels Demographics Audience segmentation Group dynamics
Which of the following is an accurate definition of what a content marketing campaign involves? Creating and posting content ad-hoc when you have the time The creation of time-sensitive content that can be published through various channels Regularly emailing customers with news about a …
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When making video content for your display ads, what is most important to ensure? Videos are entertaining, long and include a CTA Videos are relevant, short and include a CTA Videos are relevant, long and include a URL Videos are …
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Which of the following can be used to target an audience when using some social media ads? People’s names People’s address People’s pet names People’s relationship status
Before running search ads, you should make sure your site is mobile-friendly. Which scenario best describes a mobile-friendly experience for a customer? The business has a mobile app instead of a website The site include business phone numbers The site …
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When considering how mobile users will search for your business, which types of keywords should you focus on? Long tail keywords Shorter keywords and phrases Longer keywords and phrases Exact match keywords