How can you improve a business’s visibility to people located near you geographically? Translate your website into at least two more languages Offer free phone support during business hours Ensure you have good analytics on your website Make sure your …
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What can conversion tracking in search help you measure? How many transactions are completed on your site overall How many people click on your SEM ad and end up browsing your site How many people visiting your site from a …
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Fill in the blank: If you use __________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad. Exact Match Random Match Direct match Close match
When it comes to search ads, which description best describes ‘negative keywords’? Keywords with no association to your site Keywords with a poor search volume Keywords that are excluded from a campaign Keywords that are typed incorrectly
Which of the following is a benefit of using relevant ads and landing pages? Increased cost for ad placements Higher ad positions on the search results page Higher cost per clicks on your ads Ads that will ensure more purchases
What should your search ad have in order to promote more clicks? A call to action A catchy headline A close-up photo A social media link
Fill in the blank: It’s possible to determine how well a/an ___________ will perform without bidding on it. Auction Website Keyword Advert
In an SEM auction, your Quality Score is based on which aspect of your ad? Bid Relevance Wit Length
Search engine marketing can also be called what? Pay-per-click advertising Organic advertising Search box marketing One-click advertising
When expanding a business internationally, which of the following is most important to provide on your website? Products and delivery details in the correct currency Time and dates written in the local format Exchange rate information Free giveaways for local …
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Which of the following is a good way to get other websites to link to your site? Keep linking to them until they link to you Send them emails until they link to you Building relationships with similar sites Use …
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Which of the following page titles would be most suitable for a website page describing a store’s return policy? How to Send Stuff Back [Company Name’s] Return Policy Return Policy Company Policies
Which of the following would be an ideal goal for an SEO plan? Increasing social media likes and follows Increasing how many relevant people visit your website Showing your website to as many people as possible Being in first place …
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Fill in the blank: Short strings of specific keywords with low search volume are called ___________. Long-hair keywords Long-tail keywords High-relevance keywords Top-tail keywords
When it comes to search ads, which of the following could dictate how an ad will perform against a competitor? Social media following Bid value Domain authority Average number of visitors to the company’s website
What should be the first step of a structured SEO plan? Identifying your ad budget Buying an analytics software Setting up your presence on social media sites Keyword research