Fill in the blank: Spending money on search advertising influences how your website appears in ___________. Organic search results The search results page Business directories Display advertising networks
Which of the following can help a search engine understand what your page is about? The date it was published The number of images used The total number of words The title tag
What technology do search engines use to ‘crawl’ websites? Androids Interns Automatons Bots
Why are search engines a great place for a business to be found? People pay to use search engines, so there is a wealthy customer base there People who search are actively looking for information, products or services Search engines …
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What type of information can KPIs provide? Audience segmentation Long-term projections Financial viability Board decisions
Once you’ve worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy? Incorporate it within marketing materials across all channels to help raise customer awareness Create an email campaign letting your customers know …
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Why is optimising customer touchpoints online beneficial for businesses? It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility It gives businesses the opportunity to save money on online advertising It provides customers with value …
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What is the purpose of the ‘See, Think, Do, Care’ framework? To help determine a marketing strategy To help a business understand the customer journey online To help a business reach a global audience To give insight into specific customer …
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What is the first step in creating an online business strategy? Identifying business goals Understanding what the competition is doing Knowing the market Aligning goals to the strategy
What should you consider when developing your website content? What your customers are looking for Your latest promotions and discounts Your brand values Whether the content will go viral or not
Which of the following is an example of a ‘call to action’ on a website? A list of phone numbers customers can use to get in contact with you A ‘Get directions to our store’ button which when clicked, redirects …
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Which of the following is something you’ll probably want to exclude from your website? Prices A lot of deep scientific information and detailed statistics Special offers Certifications to show you’re qualified to provide a service
Fill in the blank: A __________ is a shortcut to other pages on your site or elsewhere on the web. Hyperlink Return link Menu bar Breadcrumb
What is a web server? The customer service representative you can call when you have questions about your website The answer you get when you search a term on the web A computer connected to the Internet with software that …
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Which of the following statements is true when it comes to developing a web presence for a business? Customers can learn about a business by downloading a mobile app, but they can’t place an order using an app Building a …
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Which of the following statements is true when marketing your business online? You need a website to show up in search results You’ll reach a similar client base to the one you have in the real world You’ll be seen …
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