What is a key benefit of having an online presence for a business? The ability to sell products directly to customers through social media Being visible when people search for a business like yours Sending users emails to update them …
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Which of the following is the easiest way for visitors to learn about a business while visiting a website? Getting a free ātasterā of one of your products when they sign up to receive emails Listening to an audio file …
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Taking a business online can involve many different steps. When starting out, which activity could be a part of this process? Sending flyers with your web address to customers Creating a business listing in online local directories Increasing print and …
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The increased use of the Internet presents a lot of potential for which types of businesses? All businesses Small business owners International businesses Local businesses
When youāre running a content audit, what is the ļ¬rst thing you need to do? Write out the original goals/objectives Compile all content URLs into a spreadsheet Collect engagement metrics from social media
Fill in the blank. Audience research largely consists of understanding the___that your customer faces, and what solutions your business can oļ¬er. Energy Weather Attitude Problems
How many competitors do you need to have in order to analyze the competition? 7-10 5-7 1-3 3-5
What is one goal you can accomplish using content marketing? Increase website traļ¬c Train employees Complete a work retreat
Who is NOT a member of a content marketing team? Customer success specialist The content strategist A designer SEO / Data analyst
True or False: Based on the content, consumers can choose one brand over another. False True
What is the best way to gain leads from content marketing? Have a pop-up box on each blog post Create a piece of content a user has to exchange information to accessĀ Ask at the end of every paragraph for …
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How can you update a piece of content to make it high-quality content? Choose 3 options. Divide the piece into smaller pieces, and post them separately Make the CTA clearer Implement more relevant keywords Improve the headlines
What is a great way to make sure your content is seen by your fans, their friends, and your target audience? Post the same piece of content every day Promote the content on social media through a Boosted Post Have …
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When it comes to optimizing a new blog post, which parts of the content should be optimized? Headers, footers, title tags,Ā meta-titles,Ā and theĀ meta-description Headers, footers, title tags,Ā meta-titles,Ā meta-description,Ā URL, internal linking, and navigation Headers, footers, title tags,Ā meta-titles,Ā meta-description,Ā URL, internal linking, navigation, and social media …
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What should the average length of paragraphs in a blog post be? 10-12Ā sentences 1-2Ā sentences 5-7Ā sentences 2-4Ā sentences
What is a content calendar? A calendar listing what social media posts are scheduled and when A shareable resource that all teams can use to plan content marketing activity A calendar of important holidays to focus content on