Which term best describes the business activity that occurs when website visitors buy products or services from you online? E-commerce Display advertising Search engine marketing Pay per click
Which of the following statements is true when it comes to taking a business online? Stick to what you are doing and don’t make changes The same content works across online and offline platforms Use analytics to make informed decisions …
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Which tool helps you measure the success of your website? Keyword Planner Ad Gallery Ad Preview Tool Analytics
What is a key benefit of having an online presence for a business? The ability to sell products directly to customers through social media Being visible when people search for a business like yours Sending users emails to update them …
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Which of the following is the easiest way for visitors to learn about a business while visiting a website? Getting a free ‘taster’ of one of your products when they sign up to receive emails Listening to an audio file …
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Taking a business online can involve many different steps. When starting out, which activity could be a part of this process? Sending flyers with your web address to customers Creating a business listing in online local directories Increasing print and …
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The increased use of the Internet presents a lot of potential for which types of businesses? All businesses Small business owners International businesses Local businesses
When you’re running a content audit, what is the first thing you need to do? Write out the original goals/objectives Compile all content URLs into a spreadsheet Collect engagement metrics from social media
Fill in the blank. Audience research largely consists of understanding the___that your customer faces, and what solutions your business can offer. Energy Weather Attitude Problems
How many competitors do you need to have in order to analyze the competition? 7-10 5-7 1-3 3-5
What is one goal you can accomplish using content marketing? Increase website traffic Train employees Complete a work retreat
Who is NOT a member of a content marketing team? Customer success specialist The content strategist A designer SEO / Data analyst
True or False: Based on the content, consumers can choose one brand over another. False True
What is the best way to gain leads from content marketing? Have a pop-up box on each blog post Create a piece of content a user has to exchange information to access Ask at the end of every paragraph for …
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How can you update a piece of content to make it high-quality content? Choose 3 options. Divide the piece into smaller pieces, and post them separately Make the CTA clearer Implement more relevant keywords Improve the headlines
What is a great way to make sure your content is seen by your fans, their friends, and your target audience? Post the same piece of content every day Promote the content on social media through a Boosted Post Have …
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