Which of the following is primarily meant to target new customers online? Email marketing Print advertising Retargeting advertising Search advertising

When adapting your website for customers who speak a different language, what should you do? Have a ‘translate’ button that pulls a translation from an external provider Translate your content with consideration to particular words and phrases Translate your content …
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Before starting to promote products to other countries online, what could you use to gauge demand for your product in that specific market? Translation software Keyword planning tools Interviews with people from that country A range of search ads in …
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What is the best way to translate the content on your website for a new market? Google translate Native speakers Translation software Language guide

What is an example of product merchandising? Running an ad for your products Adding a way for customers to filter your products Displaying very specific, featured products on your home page Cross-selling products in the checkout process

Which of the following statements is true when describing how retargeting ads work? Retargeting ads are visible to people who haven’t been on your website yet Once a user visits your site, the code drops an anonymous browser cookie Once …
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Which of the following is a sign that customers are having trouble using a particular device to make purchases? Analytics shows you have a lot of mobile visitors, but very few purchases through mobile A specific product is not selling …
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What is the name of the process that describes what happens when a customer is taken to a separate site to complete a transaction before being sent back to the original site again? Second-party payment processing Third-party payment processing External payment processing …
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To an owner or administrator, what is a functional benefit of having an online store? It collects the addresses of your online store visitors It provides a backend system with order management It provides a quicker checkout process than a …
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Which of the following is an advantage of e-commerce? More relaxed checkout procedure Low operational costs Minimal interaction required with the customer Segmentation of audiences

What would be beneficial to include on a product description page? Previous versions of the product Links to other suppliers Reviews of the product Price comparisons

If you needed to showcase which parts of a website are being clicked on the most, which presentation type should you consider? Bar chart Pie chart Table Heat map

Which of the following is a benefit of using spreadsheets? Vast quantities of data can be stored, sorted and analyzed quickly Data can only be accessed when all users are online Valuable customer and market insights can be delivered quickly …
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Fill in the blank: Actionable insights can be described as explaining the ______ of an online marketing campaign. ‘Why’ ‘How’ ‘When’ ‘Who’

What makes the data cycle useful? It helps you make the most of the data collected from marketing activities It helps you evaluate your competition It provides information about what users like about your website It presents collected data in …
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Which type of data relates to a metric that can be represented with a number? Quantitative Qualitative Holistic Customer