Which of the following is a benefit of using relevant ads and landing pages? Increased cost for ad placements Higher ad positions on the search results page Higher cost per clicks on your ads Ads that will ensure more purchases

What should your search ad have in order to promote more clicks? A call to action A catchy headline A close-up photo A social media link

Fill in the blank: It’s possible to determine how well a/an ___________ will perform without bidding on it. Auction Website Keyword Advert

In an SEM auction, your Quality Score is based on which aspect of your ad? Bid Relevance Wit Length

Search engine marketing can also be called what? Pay-per-click advertising Organic advertising Search box marketing One-click advertising

When expanding a business internationally, which of the following is most important to provide on your website? Products and delivery details in the correct currency Time and dates written in the local format Exchange rate information Free giveaways for local …
Read more →

Which of the following is a good way to get other websites to link to your site? Keep linking to them until they link to you Send them emails until they link to you Building relationships with similar sites Use …
Read more →

Which of the following page titles would be most suitable for a website page describing a store’s return policy? How to Send Stuff Back [Company Name’s] Return Policy Return Policy Company Policies

Which of the following would be an ideal goal for an SEO plan? Increasing social media likes and follows Increasing how many relevant people visit your website Showing your website to as many people as possible Being in first place …
Read more →

Fill in the blank: Short strings of specific keywords with low search volume are called ___________. Long-hair keywords Long-tail keywords High-relevance keywords Top-tail keywords

When it comes to search ads, which of the following could dictate how an ad will perform against a competitor? Social media following Bid value Domain authority Average number of visitors to the company’s website

What should be the first step of a structured SEO plan? Identifying your ad budget Buying an analytics software Setting up your presence on social media sites Keyword research

Which of the following factors should you consider when optimising your website for search engines? Color scheme Recycled content Inspiring business name Site popularity

Which of these can Google Search Console help you to do? It helps you increase your social media following It helps you optimise your Google My Business listing It helps you understand which keywords people are searching for on Google …
Read more →

Which of these is an important factor in the paid search auction system? How famous your brand name is How cool your logo is How long your business has been around How relevant your ads are

Fill in the blank: Spending money on search advertising influences how your website appears in ___________. Organic search results The search results page Business directories Display advertising networks