What is the first step for a business that wants to start a social media program? Link new and existing content with your own content as well as with other people’s Find the most appropriate social media channels and content …
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What should we call an influencer with 543 followers? Micro Influencer Macro Influencer Nano Influencer Mini Influencer
Fill in the blanks: To determine which social media channels to spend time on, you should start with a social media audit. Then, you should analyze your competitors’ social media presence. Although you can’t get data on your _______, which …
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FiIl in the blank: _______ are the most challenging group of people to work with if you don’t know them personally, but in order to achieve success through social media marketing they are potentially the most rewarding. Followers Influencers Brand …
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Which social media network has the second highest amount of social media-generated website traffic after Facebook? Pinterest Youtube Twitter Instagram
What statements are true about the content buckets approach? Choose two options. You should align the weight of each content bucket with your business objectives It is better to choose one channel and concentrate on promoting it Use feedback from …
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What is the name of the content manufacturing process in which you divide a single piece of content into multiple pieces that can be used on various social media channels? Creation of evergreen content Content repurposing Content curation
Choose the right statements about hashtags on Instagram. Choose two options. It is advisable to use a mix of very popular, mildly popular and less popular hashtags A hashtag only make sense in the post description but not in the …
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Which of the following ways of measuring your social media results we call comparative metrics? The metrics that show you the difference between your and your competitors social media performance The metrics that show you the difference of how many …
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Why is audience retention in your YouTube analytics important? It helps you analyze when people start to lack interest in your video content It helps you see the numbers of views and likes you have received It helps you understand …
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What is the main idea of digital relationship marketing? Using email marketing to engage people who do not use the Internet for search Combining organic and paid social efforts Collaborating with people who share content that can help gain visibility …
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What can’t be done on Facebook? Creating open groups to increase engagement Engaging the public with live stream video Advertising both your business and personal accounts Creating VIP closed communities to share special offers and special content
If you work for a sportswear company, what type of content should you publish in order to strengthen your company’s personal branding? Posts directly advertising your company’s goods Posts about a healthy lifestyle Your personal content Something that has no …
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Which of the following ideas for posting on Instagram will help you create a visual voice for your brand? Choose three options. Post video ads for your product as Instagram Stories on a regular basis Post plain photos of your …
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Which strategy do modern companies (especially startups) choose to get their product seen? Choose the digital media channel that seems to be the most popular at the time and focus on one channel Invest the majority of their money in …
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What is the most effective way to send social signals via Twitter and to be noticed by someone whose tweets you share? Like the post Retweet their posts and mention them with their @username Follow them and mention them in …
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