Fill in the blank: It is important to take into consideration the decision making funnel when conducting keyword research so that you focus on more actionable words that will help you deliver a __________CTR with Google and ________ better. Maximum, …
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The negative exact keyword ‘-[beach chair]’ will exclude the following search term: Beach chairs Best beach chairs Best beach chair Beach chair

What are Google Search Partners? Websites that aren’t Google properties, but have a search box which delivers Google’s search results Websites that belong to Google Advertising agencies that manage Google search campaigns

Google Ads hierarchy, from largest to smallest, is: Campaign ->Account -> MCC -> Ad Group Account ->MCC -> Campaign -> Ad Group MCC -> Account -> Campaign -> Ad Group  

With search advertising, what are advertisers competing with each other for? Higher conversion rate Ad position Number of ad clicks

How do you get more meaningful statistics without spending more money? Choose 3 correct answers. Add keywords Limit your advertising to fewer products Target fewer keywords Focus on fewer users

More sales copy helps sell to users that are: To both groups Higher up on the decision making funnel (first becoming aware) Lower on the decision making funnel (ready to take action and buy)

What does tracking performance down a sales funnel enable you to do? Choose 3 answers. Know how much to pay per click Understand the cost for each of the conversions along the funnel. A/B test different ads for highest CTR …
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Which step in the decision making funnel do most people fit in. Action Awareness Desire Interest

Which part of the sales funnel has the most users? The middle The beginning Same number throughout The end

True or false? An effective PPC strategy should consider the ads themselves; the steps that users take on your website in order to convert to clients is not a part of this strategy. True False

Which is not true about display advertising? Your target audience for display advertising is not limited to the number of people looking for you on the web. Display traffic is both cheaper and more plentiful. It brings traffic with the …
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How do you get charged with PPC? You pay when a user clicks on your ad that leads to your website. You pay when ads are shown to a user. You pay when a user clicks on your ad that …
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