Who is NOT a member of a content marketing team?
Who is NOT a member of a content marketing team? Customer success specialist The content strategist A designer SEO / Data analyst
Who is NOT a member of a content marketing team? Customer success specialist The content strategist A designer SEO / Data analyst
True or False: Based on the content, consumers can choose one brand over another. False True
What is the best way to gain leads from content marketing? Have a pop-up box on each blog post Create a piece of content a user has to exchange information to access Ask at the end of every paragraph for …
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How can you update a piece of content to make it high-quality content? Choose 3 options. Divide the piece into smaller pieces, and post them separately Make the CTA clearer Implement more relevant keywords Improve the headlines
What is a great way to make sure your content is seen by your fans, their friends, and your target audience? Post the same piece of content every day Promote the content on social media through a Boosted Post Have …
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When it comes to optimizing a new blog post, which parts of the content should be optimized? Headers, footers, title tags, meta-titles, and the meta-description Headers, footers, title tags, meta-titles, meta-description, URL, internal linking, and navigation Headers, footers, title tags, meta-titles, meta-description, URL, internal linking, navigation, and social media …
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What should the average length of paragraphs in a blog post be? 10-12 sentences 1-2 sentences 5-7 sentences 2-4 sentences
What is a content calendar? A calendar listing what social media posts are scheduled and when A shareable resource that all teams can use to plan content marketing activity A calendar of important holidays to focus content on
Which SEMrush tool you create new topic ideas to create content with? Post Tracking Content Audit Topic Research Tool SEO Writing Assistant
How can improving your EAT help your business? Choose the three best answers. Get more links to your content Get more leads as Google uses it as a ranking factor Improve your conversion rates Get more shares of your content
What are some of the benefits of informational content? Pick the three best answers. It can increase your visibility It can enhance your brand It can build your reputation It can increase the number of pages on your site that …
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How do we balance comprehensive content with the desire for easy to navigate websites? Decide on one or the other, you can’t have both Prioritize depth of content first, it’s more important Invest in CX and UX and content depth …
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What do our case studies about links as a ranking factor show us? If you get links too quickly it can hurt you You should focus all of your content efforts on data research reports Links obtained via 301 redirects …
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Which of these is the most important aspect of links to your site? They are inexpensive They are freely given They use rich anchor text They link to money pages on your site
What are the most important aspects of content for SEO? Choose two correct answers. Addressing user needs Publishing high quality content Publishing high volumes of content Publishing more content than your competitor
What are the downsides of using a blog to publish evergreen content? Choose two answers. Many pages on a blog are “overhead” pages that Google won’t want to index Blog platforms show content based on age, not on importance and …
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