Which type of data relates to a metric that can be represented with a number? Quantitative Qualitative Holistic Customer

Which section of Google Analytics can tell you whether visitors have found your website via social media? Site search Acquisition Behaviour Search Console

Fill in the blank: If an ad is not performing well, one effective tactic is to _____________. Try a different search engine Tweak the ad’s copy and analyses the results Hire a professional ad agency Delete the ad and try …
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Most web analytics tools can tell you what information about the user? Their contact details, their behaviour and their operating system Their location, type of device they’re using and pages visited Their location, type of device they’re using and contact …
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If your key business goal is to get people to book rooms at your guesthouse, what data are you most likely to be interested in? How long people spend on your ‘How To Find Us’ page Which day of the …
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Analytics can give you immediate valuable information about which type of customers? Previous and current customers Current and future customers Previous and future customers Offline and online customers

Fill in the blank: Website analytics can tell you _____________. What time of day your website gets the most traffic How many mentions or likes you get on social media How well your competitor’s ad campaigns are doing The email …
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When looking at your video analytics, you discover people are only watching the first few seconds of your video. What should you do? Consider removing the video from the platform Consider re-shooting your video based on comments Consider updating your preview images, …
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How can you take advantage of video for your product/services without actually making a video? This isn’t possible Advertise on other people’s videos Use images with a call to action instead Share other people’s videos

Using videos in email marketing and social media is an effective way to do what? Increase word of mouth referrals Engage and grow your audience Guarantee sales of your product or service Lower the cost of developing content

Fill in the blank: As a small business, creating videos to showcase your business or product requires only ______. An agency, professional crew and equipment Creativity, lots of experience and a large budget Creativity, planning and any budget Creativity, planning …
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What can using video as part of your online presence help you create? Content that will go viral A channel to engage with customers A variety of different brand perceptions An online following and fanbase

When incorporating videos into a digital strategy, which of the following tactics provides value to customers? Setting up live streams of the business’s physical shop on their website Publishing a how-to video on their website Producing sale campaign videos Sharing personal vlogs

What is the first step of display retargeting? Sourcing keywords Defining your audience Writing content Setting a call to action

If a person adds a product to a shopping basket but then leaves the website, which of the following tactics is most likely to encourage that person to return and purchase the product? Retargeting with a display ad encouraging newsletter sign-up …
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Which of the following is true when purchasing ad placements on an advertising network? You always need to contact the owner of the website to buy ads on their page The network provides data on the click-through-rate The network provides names …
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