Which is not a consequence of the situation when you don’t bid on your brand name? Losing users who are specifically searching for your brand. Losing positions in organic SERP. Losing sales from people that are ready to buy, but …
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When you have dedicated landing pages, who is the home page meant to serve? Users that do not know you Both groups Users that already know who you are
True or false? Your campaign should be limited by its budget setting when you want to limit losses on unprofitable campaigns that are being optimized. False True
True or false? Building an attribution model helps you to attribute appropriate credit to multiple marketing channels that contributed to a single sale. True False
Conversion optimizer works by: A/B testing your landing page for higher conversion rates Automatically adjusting bids keywords as well as other dimensions in a campaign Automatically finding targeting that will be more likely to convert into users Running your campaign …
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Which is not an example of a dimension? Days of the week Visitors Devices Cities
If a keyword has a 2% conversion rate, and the value of a conversion is $100, what is the value per click of that keyword? $2 $0.2 $0.02 $0.002
How much budget should you set when launching your universal app campaigns? 50 times that of your target cost per installation 25 times that of your target per cost installation The most you’re willing to lose to gather stats until …
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True or false? It is important to track in-app actions to optimize for users that are engaged in completing valuable actions within the app, not app installs. False True
Ads for Universal App Campaigns are created: Automatically in the Merchant Center Automatically from the Google Play store listing In the Google Ads UI
Fill in the blank. The best practice for a/b testing two different calls to action for a __________ad is to test banners that are __________in every way, with the exception of the call to action. banner, identical text, different text, …
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Which example of display targeting is not one that targets users by content? Remarketing Contextual Targeting Targeting Topics Placement Targeting
How many ad sizes are there on the GDN? 20 10 30 25
True or false? Frequency capping sets limits on how many times the same person can see an ad. True False
Fill in the blank. Display advertising allows you to reach users at the ___________ stage of the decision making funnel. Interest Awareness Desire Action
True or false? Uploading a CSV of your data feed from your computer will allow you to set an automated schedule. True False