True or false? You should use KPIs or metrics to determine your social media campaign’s success only if your business goal is sales. True False
True or false? Since salespeople operate from their personal profiles, they can engage and connect with anyone, and they should take advantage of this opportunity to expand their network and expose their company’s content to a larger audience. False True
True or false? Embedding custom pixel to your website helps retarget people who should already have an affinity for you but for some reason have not converted to liking your page or engaging with your content. False True
True or false? The LinkedIn blogging platform is available for both personal and business pages. False True
True or false? Repeatedly publishing blog posts targeting the exact same keywords isn’t a good strategy because all of these blog posts will compete with each other for indexing in search engines. False True
How should Remarketing lists be segmented? Choose two options. Number of visitors to your landing page. Value of the users on the list. Different ad messages that could work best with them.
Fill in the blank. Branded SEO is _______ because SEO is about being _______ and nobody is more _______ for your brand than you are. easy, visible, visible easy, relevant, relevant complicated, relevant, irrelevant expensive, top-ranked, relevant
Which is not a consequence of the situation when you don’t bid on your brand name? Losing users who are specifically searching for your brand. Losing positions in organic SERP. Losing sales from people that are ready to buy, but …
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When you have dedicated landing pages, who is the home page meant to serve? Users that do not know you Both groups Users that already know who you are
True or false? Your campaign should be limited by its budget setting when you want to limit losses on unprofitable campaigns that are being optimized. False True
True or false? Building an attribution model helps you to attribute appropriate credit to multiple marketing channels that contributed to a single sale. True False
Conversion optimizer works by: A/B testing your landing page for higher conversion rates Automatically adjusting bids keywords as well as other dimensions in a campaign Automatically finding targeting that will be more likely to convert into users Running your campaign …
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Which is not an example of a dimension? Days of the week Visitors Devices Cities
If a keyword has a 2% conversion rate, and the value of a conversion is $100, what is the value per click of that keyword? $2 $0.2 $0.02 $0.002
How much budget should you set when launching your universal app campaigns? 50 times that of your target cost per installation 25 times that of your target per cost installation The most you’re willing to lose to gather stats until …
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True or false? It is important to track in-app actions to optimize for users that are engaged in completing valuable actions within the app, not app installs. False True