How much budget should you set when launching your universal app campaigns? 50 times that of your target cost per installation 25 times that of your target per cost installation The most you’re willing to lose to gather stats until …
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True or false? It is important to track in-app actions to optimize for users that are engaged in completing valuable actions within the app, not app installs. False True
Ads for Universal App Campaigns are created: Automatically in the Merchant Center Automatically from the Google Play store listing In the Google Ads UI
Fill in the blank. The best practice for a/b testing two different calls to action for a __________ad is to test banners that are __________in every way, with the exception of the call to action. banner, identical text, different text, …
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Which example of display targeting is not one that targets users by content? Remarketing Contextual Targeting Targeting Topics Placement Targeting
How many ad sizes are there on the GDN? 20 10 30 25
True or false? Frequency capping sets limits on how many times the same person can see an ad. True False
Fill in the blank. Display advertising allows you to reach users at the ___________ stage of the decision making funnel. Interest Awareness Desire Action
True or false? Uploading a CSV of your data feed from your computer will allow you to set an automated schedule. True False
What does PLA stand for? Priority Listing Ad Paid Listing Ad Product Listing Ad
What is the primary metric for determining a winning ad? Clicks Lowest cost per click CTR Ad position
True or false? A feature that the SEMrush Keyword Magic Tool offers which the AdWords Keyword Tool lacks is the ability to list attributes along side roots. False True
Which two statements are not true about Google Ads Keyword planner? It helps forecast the search volume. It is only available in your current location. It gives keyword ideas. It is a not free tool.
Fill in the blank: It is important to take into consideration the decision making funnel when conducting keyword research so that you focus on more actionable words that will help you deliver a __________CTR with Google and ________ better. Maximum, …
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The negative exact keyword ‘-[beach chair]’ will exclude the following search term: Beach chairs Best beach chairs Best beach chair Beach chair
What are Google Search Partners? Websites that aren’t Google properties, but have a search box which delivers Google’s search results Websites that belong to Google Advertising agencies that manage Google search campaigns