Google Ads hierarchy, from largest to smallest, is:
Google Ads hierarchy, from largest to smallest, is: Campaign ->Account -> MCC -> Ad Group Account ->MCC -> Campaign -> Ad Group MCC -> Account -> Campaign -> Ad Group
With search advertising, what are advertisers competing with each other for?
With search advertising, what are advertisers competing with each other for? Higher conversion rate Ad position Number of ad clicks
How do you get more meaningful statistics without spending more money? Choose 3 correct answers.
How do you get more meaningful statistics without spending more money? Choose 3 correct answers. Add keywords Limit your advertising to fewer products Target fewer keywords Focus on fewer users
More sales copy helps sell to users that are:
More sales copy helps sell to users that are: To both groups Higher up on the decision making funnel (first becoming aware) Lower on the decision making funnel (ready to take action and buy)
What does tracking performance down a sales funnel enable you to do? Choose 3 answers.
What does tracking performance down a sales funnel enable you to do? Choose 3 answers. Know how much to pay per click Understand the cost for each of the conversions along the funnel. A/B test different ads for highest CTR …
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Which step in the decision making funnel do most people fit in.
Which step in the decision making funnel do most people fit in. Action Awareness Desire Interest
Which part of the sales funnel has the most users?
Which part of the sales funnel has the most users? The middle The beginning Same number throughout The end
True or false? An effective PPC strategy should consider the ads themselves; the steps that users take on your website in order to convert to clients is not a part of this strategy.
True or false? An effective PPC strategy should consider the ads themselves; the steps that users take on your website in order to convert to clients is not a part of this strategy. True False
Which is not true about display advertising?
Which is not true about display advertising? Your target audience for display advertising is not limited to the number of people looking for you on the web. Display traffic is both cheaper and more plentiful. It brings traffic with the …
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How do you get charged with PPC?
How do you get charged with PPC? You pay when a user clicks on your ad that leads to your website. You pay when ads are shown to a user. You pay when a user clicks on your ad that …
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How often does the option to combine a robots.txt disallow with a robots.txt noindex statement make folders or URLs appear in SERPs?
How often does the option to combine a robots.txt disallow with a robots.txt noindex statement make folders or URLs appear in SERPs? Less than ones without noindex Never Occasionally
A good approach is to create internal competition. More links to different URLs have the same anchor text, easier for Google is to differentiate which of them is the one URL on your domain to be ranked for the given keyword.
A good approach is to create internal competition. More links to different URLs have the same anchor text, easier for Google is to differentiate which of them is the one URL on your domain to be ranked for the given …
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Which type of mobile website version should you use to check if the “user agent HTTP header” variable is included to identify and provide the relevant web version to the right user agent?
Which type of mobile website version should you use to check if the “user agent HTTP header” variable is included to identify and provide the relevant web version to the right user agent? Responsive web design Independent/standalone mobile site Dynamic …
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Fill in the blanks. When you want to use _____, make sure they are placed in plain HTML/X-robots tags. _____ injected by JavaScript are considered less reliable, and the chances are that Google will ignore them.
Fill in the blanks. When you want to use _____, make sure they are placed in plain HTML/X-robots tags. _____ injected by JavaScript are considered less reliable, and the chances are that Google will ignore them. rel=amp HTML tags hreflang …
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Choose a valid statement about AMP:
Choose a valid statement about AMP: Using AMP is the only way to get into the Google News carousel/box AMP implementation is easy, there’s no need to rewrite HTML and build a new CSS CSS files do not need to …
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Choose the correct statement about mark-up.
Choose the correct statement about mark-up. Invalid mark-up still works, so there’s no need to control it Even if GSC says that your mark-up is not valid, Google will still consider it Changes in HTML can break the mark-up, so …
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