Which of the following ways of measuring your social media results we call comparative metrics? The metrics that show you the difference between your and your competitors social media performance The metrics that show you the difference of how many …
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Why is audience retention in your YouTube analytics important? It helps you analyze when people start to lack interest in your video content It helps you see the numbers of views and likes you have received It helps you understand …
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What is the main idea of digital relationship marketing? Using email marketing to engage people who do not use the Internet for search Combining organic and paid social efforts Collaborating with people who share content that can help gain visibility …
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What can’t be done on Facebook? Creating open groups to increase engagement Engaging the public with live stream video Advertising both your business and personal accounts Creating VIP closed communities to share special offers and special content
If you work for a sportswear company, what type of content should you publish in order to strengthen your company’s personal branding? Posts directly advertising your company’s goods Posts about a healthy lifestyle Your personal content Something that has no …
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Which of the following ideas for posting on Instagram will help you create a visual voice for your brand? Choose three options. Post video ads for your product as Instagram Stories on a regular basis Post plain photos of your …
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Which strategy do modern companies (especially startups) choose to get their product seen? Choose the digital media channel that seems to be the most popular at the time and focus on one channel Invest the majority of their money in …
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What is the most effective way to send social signals via Twitter and to be noticed by someone whose tweets you share? Like the post Retweet their posts and mention them with their @username Follow them and mention them in …
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What type of paid social will give you the possibility to measure ROI? Boost your content so that it is seen by the desired number of your followers Promote a product that can generate a new sale Like or follow …
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What is the right order of steps in the Deming Circle? Do, Check, Plan, Action Plan, Do, Check, Action Plan, Check, Do, Action Plan, Action, Check, Do
Fill in the blank: Employee advocacy works better for ______ companies. C2B B2C B2B
What is the recommended number of social media channels to concentrate on for the purpose of A/B testing? Three Two One Four
Mark the true statement. Social media today represents the convergence of communication and information Social media is meant only for sharing personal content and maintaining personal relationships Blogs are good for individuals but not for businesses
True or false? You should use KPIs or metrics to determine your social media campaign’s success only if your business goal is sales. True False
True or false? Since salespeople operate from their personal profiles, they can engage and connect with anyone, and they should take advantage of this opportunity to expand their network and expose their company’s content to a larger audience. False True
True or false? Embedding custom pixel to your website helps retarget people who should already have an affinity for you but for some reason have not converted to liking your page or engaging with your content. False True