When announcing an employee advocacy program, it’s important to reinforce why sharing content on behalf of an employer is in the employee’s self-interest. Employee advocates can showcase their engagement by sharing content that portrays the organization in a positive light, thereby ________________________.

getting more followers on their social channels differentiating themselves as a dedicated performer within the organization portraying the organization as a great place to work benefiting from brand rub supporting the organization’s business interests displaying the degree of their brand …
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A social media policy is intended to:

mandate the required amount of social media promotion employees must do on the behalf of the company provide guidelines for appropriate and inappropriate use of social media by company employees outline what social media strategies and tactics that will be …
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