When buying an ad for Instagram or Facebook, begin by selecting the ___________ that most closely matches your business needs.
‘Tactic’ ‘Automation Triggers’ ‘Objective’ ‘Mission’ ‘Strategy’
When running a paid ad on Facebook, which of the following is NOT a placement option.
the Feed Stories in-stream videos Messenger Marketplace the right hand column Facebook Groups
When planning out your YouTube publishing schedule, stick to _______________ ______________, as well as a predictable publishing schedule so your subscribers know when to look forward to your next video and what to expect.
re-sharing curated content a flashy production style and highly variable publishing times a variable length and production style self-promotional content a consistent length and production quality
Shared content can be categorised into two main categories: Curated, which is content gathered from trusted sources relevant to your industry, and ________________, which is content produced within your organization including items like blog articles, white papers, infographics, guides, and visuals.
Published Curated Created Amplified Promoted Verified
Let’s say you’re evaluating a customer of your organization as a potential brand advocate. In addition to the three R’s, what’s another criteria you could use to determine whether this person would represent your organization well?
brand affinity political values influencer connections brand rub number of followers all of these
Brand Advocacy programs should contain 4 components: Program goals, criteria for selection, a plan for onboarding, and finally, ____________.
a database of advocate’s social media handles and passwords a metrics and Reporting Game Plan a compensation plan for advocates a plan for continued engagement a geographic advocate acquisition strategy
What are two reasons why it’s important to share your Hootsuite Analytics data with other members of your team? (pick two)
to guide your team’s social media tactics to do more of what’s working to provide colleagues with relevant content to publish with the compose box to demonstrate the ROI of your social media efforts to more senior leadership in your …
Read more →
One benefit to using the Post Performance area within Hootsuite Analytics is that you can sort posts by:
Shares Engagement Rate Reach Comments all of the options in this list
Unlike a Twitter Geo-Search, which is based on a specific geo code, Instagram’s location search uses:
a list of approved, global locations an image match of a location landmark a post office delivery code latitude and longitude markers
Which of the options below best describe the action being undertaken in the visual? (Duplicate)
Adding a stream to publish Twitter messages. Creating a stream to search a network for specific terms. Adding a new Hootsuite user to your Twitter account. Creating a Hootsuite Analytics board around mentions.
When using the Hootsuite dashboard to post images to your personal Instagram account, there is a step that must be completed within the Instagram app itself–which is it?
Scheduling when your Instagram post should publish. Publishing the image to your Instagram account. Composing the text you’d like to accompany the image. Selecting the image you’d like to publish. Including a shortened Owly link that will accompany the post.
Which of the following is not a metric type generated by the overview metrics module in Hootsuite Analytics?
follower growth Engagement total posts share of voice
When using an RSS feed within Hootsuite, you can limit the amount of content being automatically pushed out to your followers by:
turning on the ‘Approvals Queue’, which would require admin approval of each RSS feed post specifying the demographics of who should receive RSS feed updates (e.g., by age, gender, occupation, etc.) specifying under ‘Preferences’ the RSS feed topics you’d like …
Read more →
Sometimes exchanges within a comment thread (in a stream) can become very long and hard to keep track of. If a particular thread is too important to miss, Hootsuite lets you quickly create a dedicated ________________ for that conversation to stay on top of the action.
comment stream private message stream geo-targeted auto-response Auto-assignment external tag
Which of the following is not a benefit of using Hootsuite Analytics?
it’s more efficient to gather metrics data in one place, rather than several different sources metrics data that are updated in real-time a highly visual, customizable interface highly accurate estimates of the monetary value of each like, retweet, share, and new …
Read more →
In the Composer, there are 3 ways you can attach an image. Which of the following is not an option for attaching an image?
insert an image from an Instream Tweet uploading from a Hootsuite Integration (e.g., Adobe Experience Manager) picking an image from the Media Library uploading it directly from your computer