Which of the following IS a component of a social media strategy?
Designing email campaigns Organization of networking events Crisis Management Plan Prospecting Strategy for Sales Leads Website Maintenance
Since a business cannot follow their Facebook followers directly, it’s important to build a community and demonstrate customer care by _______________.
sharing lots of new content and promotional materials each day responding to questions and comments from customers on your Facebook post’s comment threads quickly and thoughtfully all of these requesting to follow your business’ Facebook followers from your own personal …
Read more →
If you’re running a Facebook or Instagram campaign and need sophisticated targeting and budgeting options, which would be the best tool to use.
Ad Experience Ads Dashboard on your Business Page Help Center Marketplace Ads Manager
Your profile picture should be easily recognizable, even at ________ size. Your _________ is usually the best choice.
thumbnail; products page thumbnail; logo Pixel; landing page Billboard size; logo thumbnail; thumbprint
When pitching your budget to decision makers, focus on conveying two things: First, demonstrate ROI from the current year, and second:
highlight shortcomings caused by lack of budget in the previous year. showcase your top performing content from the previous fiscal year. emphasize how much more efficient your team is with resources than the company as a whole. emphasize how much …
Read more →
Instagram lets you post photos as portrait, landscape, or square. Why is it a good idea to take your photos in the format/orientation you intend to post them in?
Cropped images are deprioritized by Instagram’s algorithm. The resolution Instagram allows is lower when images are cropped. This practice makes photos easier to edit. So you can better compose all the elements in the shot. all of the options in …
Read more →
A good first step to connecting with influencers is to:
Send a formal email explaining your product and asking them to share it with their networks Tweet each influencer you’d like to attract every day for a minimum of 3 weeks Wait until your product is successful and the influencers …
Read more →
Let’s say you want to create an Instagram ad, and want a high degree of control over budget, targeting, and creative. Which is the best method/tool to use?
Boosting Options in the Instagram App Google Ad Words LinkedIn Ads Manager Instagram Ads Manager Facebook Ads Manager
Identify the order of the elements below that most accurately reflects their relationship to each other.
Departmental Goals, Organizational Goals, KPIs, Social Media Goals, Social Media Objectives Organizational Goals, Social Media Objectives, Social Media Goals, Social Tactics, Departmental Goals Social Tactics, Social Media Objectives, Social Media Goals, Departmental Goals, Organizational Goals Social Media Goals, Social Media …
Read more →
The value of social advertising lies in the large audience size your company has the potential to reach and the ______________ social ad platforms offer.
negative SEO benefits integration with print and TV campaigns finely tuned targeting capabilities collaborative relationships
A social media policy is intended to:
mandate the required amount of social media promotion employees must do on the behalf of the company provide guidelines for appropriate and inappropriate use of social media by company employees outline what social media strategies and tactics that will be …
Read more →
Branded hashtags work best on the following platforms:
Twitter and Pinterest Instagram and Twitter Facebook and Twitter Facebook and Instagram
When taking photos using your phone, why is it important to tap the subject of the photo on the screen before taking the picture?
To properly bring the subject into focus. To balance the colours. To sharpen the background. To soften and enlarge the subject.
A best practice for optimizing your video content for Facebook engagement is to:
place your CTA right at the beginning all the options in this list use the landscape format include captions and text overlays make videos longer, so followers can “lean back” to watch
If you have a Facebook Business page, you can also create and manage ______________ ads through the Facebook advertising platform.
LinkedIn Tumblr Instagram Google+ Pinterest
Which of these is NOT a best practice for sharing content on social media?
encourage employees to share content on their social profiles brainstorm headlines and captions that are clear and attention-grabbing incorporate visual content into your posts when possible vary your content use tools to pre-schedule or auto-schedule your messages re-post content frequently so it can be seen at …
Read more →