If you have a Facebook Business page, you can also create and manage ______________ ads through the Facebook advertising platform.
LinkedIn Tumblr Instagram Google+ Pinterest
Which of these is NOT a best practice for sharing content on social media?
encourage employees to share content on their social profiles brainstorm headlines and captions that are clear and attention-grabbing incorporate visual content into your posts when possible vary your content use tools to pre-schedule or auto-schedule your messages re-post content frequently so it can be seen at …
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If you are regularly posting content to multiple social networks, an important rule of thumb is to _____________.
none of the above tailor messages to the unique strengths of each platform, where possible post the message at differing times on each network to avoid being penalized by Google use exactly the same wording to maintain consistency of voice …
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You should use the 3 R’s, Relevance, Reach, and Resonance, to help you evaluate advocacy candidates. Resonance refers to ________________.
the amount of interesting content, such as gifs, that they use the level of engagement they have with their audience the number of languages they can communicate in the amount of re-tweets they get the amount of times per day they post …
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If you want to run a paid advertisement that appears across a wide variety of websites, videos, and mobile apps, your best choice is:
Twitter Ad Cards Facebook Ads Manager Google Ads Experience YouTube’s Video Ads Manager
Which of these is NOT a best practice for increasing engagement on Pinterest?
use video content whenever possible use Rich Pins to provide extra information include relevant keywords in your pin description use multiple boards around distinct and separate themes space your posts through the week
When engaging with your community, it’s important to keep your ___________ in mind and let it guide your response.
brand’s voice and mission Personality sales pitch conversion goals organization’s KPIs
Instagram doesn’t offer many options for formatting your bio within the app, but there is a workaround for adding line breaks to your bio description to make it easier to read. Which of the following best describes this workaround?
Draft your bio using the notes app on your device, then paste your formatted copy into the bio field. Hold down the shift key when you’re drafting your bio. Insert a period in it’s own line between two blocks of …
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Public Twitter Lists are best used to follow:
brand mentions Competitors industry influencers keywords
If you’re new to Twitter and want to grow your audience using paid advertisements, what campaign type would work best?
Twitter Ad Card Conversion Awareness Followers Tweet Engagement
LinkedIn offers a type of paid advertising where a post is promoted in your target audience’s HomeFeed, but is NOT published on your LinkedIn Homepage.
lead ads direct sponsored content dynamic content dynamic ads sponsored content
When broadcasting live on social, keep in mind that the best broadcasts are ones that feel like a conversation between brand and viewer. Unlike other forms of social video, you’ll get more views and engagement if your video ________________.
uses unusual lighting and sound effects. is full of interesting transitions and editing techniques. includes a pdf attachment with details from the broadcast. is short and action packed. is longer and repeats key points.
_______________ let you segment your company offerings by target market and are a great way to focus on different products separately so you can modify positioning and messaging.
LinkedIn Products and Services Tabs LinkedIn Featured Products LinkedIn Groups LinkedIn Showcase pages
A key tool to achieving your social marketing goals is a strong ___________ which acts as a game plan for coordinating, creating, and distributing your organization’s _________.
ads platform; banner ads advocate relationship program; brand goals content strategy; content messaging interface; key messages none of these social media strategy; mission
_______________would involve serving messages and content organically through your organization’s official social channels.
ARPU levers Owned tactics Conversion channels Top of Funnel media properties None of these All of these
On your Facebook Business page, which feature would you use to provide your followers with the ability to shop now, sign up, or contact your organization?
instant conversion ‘featured likes’ column call-to-action button Like-gating third party app integration