Online Certification Guide » 100% Correct MCQ Answers

A social media audit would typically NOT include:

KPIs, goals and objectives for the coming year an itemized list of current social media networks and their activity rates information about what your competitors are doing follower counts per social network

On Instagram, what are Highlights?

The most popular content, automatically curated from accounts you follow. The most popular, trending videos on IGTV. A collection of Stories, that you curate, that don’t disappear after 24 hours. An automatically generated collage that includes your most popular images …
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In Instagram Stories, you can add up to 10 text hashtags, to support discoverability. What are two techniques you could use the maximum number of hashtags while avoiding a cluttered look? (PICK TWO)

Use line breaks to hide them at the bottom of the post’s description. Include them only in the Story’s metadata. Place a sticker overtop to hide them. Camouflage them by colour matching the text with a background colour. Add them …
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When running an employee advocacy program, eventually you’ll need to pull data to demonstrate the program’s effectiveness. Which of the following is not a common metric that program managers will look at?

% decrease in cost per click and cost per impression social reach, which is a measure of the volume of content being shared to all different social networks website traffic resulting from employee shares, which can be measured through the use …
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Cover photos have a prominent location in your social media profiles, so you should use this space strategically – for example, it’s a great place to ____________________.

announce new product releases or generate interest in upcoming events put your company logo display a professional headshot serve up Display Ads highlight CTAs (Call-to-Action) showcase Buy Buttons for new products

When drafting your social media posts, always aim to end them with a clear:

buy now button call for attention outline of a product or service cry for attention call-to-action

When plotting out the content mix for your upcoming social media publishing schedule, promotional content about your organization shouldn’t exceed _______________ of your overall content mix.

Roughly half your content None Roughly 2/3rds Roughly 1/3rd

Carrying out social media marketing without a ______________ could result in posts that are unbalanced in tone, subject matter, or purpose. Organizations without this plan will find it more difficult to achieve social media goals and maintain an effective cadence with their posts.

Influencer Strategy Advocate Strategy Content Strategy Paid Strategy Earned Strategy

Why should Social Media managers begin the budgeting process for their social marketing program well before final budget numbers are settled?

Because there will likely be other projects that arise and it’s important to leave yourself enough time to complete a budget before the end of Q4. So that you can get your budget requests in early so that your requests …
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Which of these is NOT a best practice for increasing engagement on LinkedIn posts?

post content regularly name the professions you want to target in the post’s copy include 10+ hashtags in your posts add visual content to your posts upload your videos directly into LinkedIn

Tools like Hootsuite Amplify can make running an employee advocacy program easier by allowing you to ______________.

monitor program participation monitor metrics like most shared content or most active advocate provide company news and content that can be shared to advocates social networks with a single tap give advocates daily updates of relevant news articles that they …
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One benefit to having an employee advocacy program is that social network algorithms generally ____________.

all of the above prioritize messages from organizations over those sent by individuals prioritize messages sent by individuals when they are formally linked to organizations with verified accounts Boost the SEO rankings of organizations whose employees regularly share their content …
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Identifying and defining _______________for the calendar year is essential when planning your social media activity.

Retweets social media policy all of the above key dates and timelines brand voice

What are the length restrictions when posting video content to the main feed of your Instagram account?

1 second to 15 seconds 3 seconds to 60 seconds 2 seconds to 5 minutes 1 second to 30 seconds 5 seconds to 2 minutes

You should keep the information on your LinkedIn profile fairly sparse so people are compelled to navigate to your website for more information about your company.

False True

Social media tactics tend to fall into 3 categories:

Paid, Owned, Earned Aimed, Taught, Bought Earned, Borrowed, Acquired Earned, Influenced, Purchased

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