Online Certification Guide » 100% Correct MCQ Answers

The Hootsuite Analytics overview automatically analyzes two time periods: the one you select, and the corresponding length of time before that. For example, if you select the last 7 days, the overview will automatically pull data from the previous 14 days. Why would this be a benefit?

to put your analytics results in a more historical perspective to provide an estimate of future trends this is not a feature of the overview module to add fullness to your metrics reports to make it easier to generate ROI …
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Overview and Reports are modules within which Hootsuite product?

Hootsuite Ads Hootsuite Metrics Hootsuite Campaigns Hootsuite Publisher Hootsuite Analytics

You can do all of the following actions in the Composer, except:

schedule when your message should publish convert a web address into a shortened, trackable owly link track character count limits for the social networks your posting to search for mentions of your company name pick the social profiles to which …
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By setting a team member’s permissions to ‘Can Edit’ on a report in Hootsuite Analytics, you are granting them:

full editing rights to that report admin permissions for that report team admin permissions for that report partial editing rights

When composing messages in Hootsuite, how would you make a rough draft of a message available with a team or team member for collaboration?

Save the message as a draft and then find it in the collaboration board with that team. Publish the message to a social network, then click ‘assign to team or colleague’. Assign the message to a social network the team …
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___________ allow you to monitor social activity around certain keywords, phrases and even specific users or locations, and respond where appropriate.

Comment trackers Search streams Analytics Plug-ins Internal tags

The Hootsuite bulk composer allows you to:

approve large numbers of posts composed by junior team members schedule up to 350 messages at one time, including existing scheduled messages publish the same message across hundreds of social media networks at once add background music to all the …
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When you add an RSS feed to Hootsuite’s Publisher, posts from blogs and websites you designate will be:

commented on automatically, with customizable, pre-scripted copy that you input under your RSS feed preferences automatically posted to the social network you choose, with a pre-scripted message and a trackable link put into a ‘Post-Approvals Queue’ for review by your organization’s designated Hootsuite administrator blocked from …
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In Hootsuite Analytics, what is an advantage of sharing a report with a colleague rather than sending them a static analytics report?

activities relative to your defined social media objectives reports analyze a team member’s Hootsuite activity (e.g., engagement and publishing) to pull out the metrics that are most valuable to them reports feature a built-in ROI calculator that grade your company’s social reports …
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Let’s say you’re creating a search stream in your Hootsuite dashboard, to find mentions of the phrase vacation holiday getaway. How do you ensure that the exact phrase gets searched for, rather than the individual words in the phrase?

Boolean operators after the phrase asterisks around the phrase @symbol after the phrase ampersands before the phrase quotation marks around the phrase

To share access to a Hootsuite Analytics report with your colleagues you need to use the Share button to:

open a printer friendly version of the board auto-populate an internal CRM message create and copy a custom owly link which you can then share share it via email

The best place to search for free (and paid) software for customizing your Hootsuite dashboard to your exact business need is called the:

Partner Library Explore tab App Directory Hootsuite App Store Hootsuite Impact tab

Let’s say you want to monitor all the comments on a campaign YouTube video you’ve just launched. To do this, create a ‘My Videos’ stream, find the campaign video, and then select ‘___________________’.

YouTube Search Playlist Geo-search Create Comment Stream

Within the Hootsuite Composer, you can transform URLs into what’s called an ‘owly’ link. Which of the following are reasons you’d want to use this feature. (pick two)

owly links provide higher resolution previews of the webpage being linked to owly links are trackable, which means you can track how many people clicked it owly links use less characters than regular URLs owly links are prioritized by social …
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YouTube is a great source for curating interesting content for your audience. Hootsuite helps with its built in YouTube ____________. This lets you discover new videos based on keywords or key phrases.

content curation tab suggested content filter videos search stream ‘My Content Finder’