Online Certification Guide » 100% Correct MCQ Answers

A key tool to achieving your social marketing goals is a strong ___ which acts as a game plan for coordinating, creating, and distributing your organization’s _.

ads platform; banner ads advocate relationship program; brand goals content strategy; content messaging interface; key messages none of these social media strategy; mission

_______________would involve serving messages and content organically through your organization’s official social channels.

ARPU levers Owned tactics Conversion channels Top of Funnel media properties None of these All of these

On your Facebook Business page, which feature would you use to provide your followers with the ability to shop now, sign up, or contact your organization?

instant conversion ‘featured likes’ column call-to-action button Like-gating third party app integration

With respect to content calendar for social media, why is it a best practice to keep a larger monthly calendar with general information about upcoming launches and big events that impact your content strategy, as well as a detailed weekly calendar with specific copy and assets?

To prevent all of your content data from being stored in the same place. To allow for more accurate social media budgeting projections. To more easily track the ROI of your social media content program. To make keeping track of …
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Which of the following is NOT a reason an organization would use the Instagram Stories feature?

So that posts don’t show on your main Instagram profile To allow in the moment posting and live broadcasting To share content in a separate section of the app To keep a permanent record of shared content To avoid cluttering …
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What element of a crisis management plan defines the process that should unfold once an issue or crisis is identified?

Hint: it also includes information about team members who should be engaged, when to pause publishing activities, and who decides when a crisis is over and normal social media operations can resume? Conditional (“If-Then”) Branches Decision Tree Venn Diagram None of these …
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Why is it important for social media managers to share insights into the performance of content shared on social media channels with individuals or teams within the organization responsible for creating branded content?

These insights show which networks content should be posted on. These insights ensure content is never repeated. These insights can influence new content being created. These insights prove what a great job you’ve done promoting content.

When drafting the bio section of a social profile, keep in mind that only the first ____________ will appear to customers in search engine results, so be sure to convey the most important information first.

140 characters 120 characters 200 characters 60 words 140 words

________________ increase the efficiency and effectiveness of social marketing tactics. Examples include Upcontent, Right Relevance, BuzzSumo and Hootsuite.

None of these Social Media Agencies HTML Markup Tools Native social networks 3rd Party Software Tools Social Marketing Consultancies

_______________ have become increasingly important because of the decline of organic views AND because of the overall increase in the volume of content being published on social channels.

Earned Goals Top of Funnel Conversions Influencer Strategies Paid Tactics Enterprise Tactics Owned Strategies

The __________________ feature on Twitter is a great way to surface trending content, because it lets you save multiple searches using relevant keywords, hashtags, applicable sentiment.

Influencer Search SearchLight Deep Search Meta Search Advanced Search

Content curation involves gathering and evaluating pieces of media from respected sources, and then sharing the most valuable gems with your audience. But modern social media professionals in larger organizations also need to gather, evaluate and share relevant content produced ___________.

in other industries in print form within their organization by their competitors in previous decades none of these

When creating content for YouTube, keep your videos shareable, accessible, and discoverable by using:

popular snippets from popular videos, and recognizable songs creative commons licensing and URL parameters high quality thumbnails, well written titles and descriptions, and relevant metatags all the options available to you under Monetization settings URL parameters, video cards, and clickable …
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When dealing with negative sentiment, you should:

Ignore it, the customer will probably forget about it Check to see if the customer’s problem is the company’s fault. If not, let them know Address it quickly, and take the conversation to private messaging as needed Ask your brand …
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Which two of the following are not key components of a Social Media Content Strategy (PICK TWO):

list of content-specific goals and objectives target audience identified by platform Brand Voice and Persona Specifications for Profile Optimization plans for the distribution of your content research and analysis of current content reception and strategy

Brand advocates are:

dedicated fans with whom you should build closer relationships short terms employees brought on to create a large volume of positive online content about your brand paid members of the public, recruited and coached on what to say about your …
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