A social media content calendar should be broken down into 2 major sections: Your __________ which could contain items such as campaign starts, influencer takeovers, and new blog posts, and a more fine-grained ______________ which could be a detailed schedule of every post for each of your social networks.

larger monthly calendar; weekly calendar industry calendar; weekly schedule weekly calendar; post-by-post spreadsheet content strategy; hourly schedule social media strategy; evergreen content list none of these

Social media objectives should:

flow from, and directly support, social media tactics adhere to the S.M.A.R.T. framework (Specific, Measurable, Achievable, Resourced, Time-bound) adhere to the CCAF framework: context, challenge, activity, feedback be finalized early, so marketing goals can be designed around them be independent of …
Read more →

The Facebook page moderation Feature:

none of the above prevents a user from posting too many comments on your wall prevents comments that contain certain words from being posted prevents a user from expressing negative sentiment about your brand

Organizations should have a Crisis Management Plan for social media. This plan should identify the keywords, hashtags, etc. that should be continually monitored, to proactively identify external issues before they spiral into a crisis. This component of a Crisis Management Plan is referred to as a _________.

Organizations should have a Crisis Management Plan for social media. This plan should identify the keywords, hashtags, etc. that should be continually monitored, to proactively identify external issues before they spiral into a crisis. This component of a Crisis Management …
Read more →

Let’s say you’re a Social Marketer, and you’re about to start curating content for your organization. You’re looking for tools that will help make this job more efficient and effective. Which of the following is NOT a feature you would generally look for in such a tool?

Let’s say you’re a Social Marketer, and you’re about to start curating content for your organization. You’re looking for tools that will help make this job more efficient and effective. Which of the following is NOT a feature you would …
Read more →