True or False: In order to gain competitor insights on social campaigns, you need to connect your own social channels ļ¬rst. True False
True or False: A competitor with low audience overlap should be ignored. False: They might represent a partnership expansion opportunity or a future threat. True: They donāt interact with my people and I need to focus on defense.
If you donāt know which competitors to focus on, which SEMrush tool can help you get the lay of the land? Brand Monitoring Market Explorer Traļ¬c Analytics
What can the Topic Research tool teach you about your competitors? Choose two answers. The frequency with which they produce the content on a given topic. Content they produce that has high and low search volume. The subtopics of a …
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True or False: With the help of the Keyword Gap tool you can optimize your organic and paid search eļ¬orts by seeing which terms you and your competitor are ranking for. False True
Which SEMrush tool can help you to benchmark your campaigns against the competition by exploring your competitorsā best-performing pages and ļ¬nding insights on which media channels to partner with? PPC Keyword tool Position Tracking Traļ¬c Analytics
If you see an Established Player has neglected Facebook and Instagram as a channel, what does that teach you? The channel must not be worth much since an existing giant isnāt bothering with it. The channel must be overly complicated …
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What metrics govern the Market Explorer categories (Niche Player, Established Player, Game Changer, and Leaders)? Choose two answers. Traļ¬c Growth Geographic Spread Traļ¬c Volume Content Output Revenue
In the Top Pages report, you can learn: Which pages are ranking in the top 5 organic placements on Google. Which pages are getting the lionās share of traļ¬c. Which pages are generating the most revenue for a competitor.
How many competitors can you compare in the audience overlap widget in the Traļ¬c Analytics? 5 2 3