When you’re running a content audit, what is the first thing you need to do? Write out the original goals/objectives Compile all content URLs into a spreadsheet Collect engagement metrics …
Fill in the blank. Audience research largely consists of understanding the___that your customer faces, and what solutions your business can offer. Energy Weather Attitude Problems
How many competitors do you need to have in order to analyze the competition? 7-10 5-7 1-3 3-5
What is one goal you can accomplish using content marketing? Increase website traffic Train employees Complete a work retreat
Who is NOT a member of a content marketing team? Customer success specialist The content strategist A designer SEO / Data analyst
True or False: Based on the content, consumers can choose one brand over another. False True
What is the best way to gain leads from content marketing? Have a pop-up box on each blog post Create a piece of content a user has to exchange information …
How can you update a piece of content to make it high-quality content? Choose 3 options. Divide the piece into smaller pieces, and post them separately Make the CTA clearer …
What is a great way to make sure your content is seen by your fans, their friends, and your target audience? Post the same piece of content every day Promote …
When it comes to optimizing a new blog post, which parts of the content should be optimized? Headers, footers, title tags, meta-titles, and the meta-description Headers, footers, title tags, meta-titles, meta-description, URL, internal linking, and navigation …
What should the average length of paragraphs in a blog post be? 10-12 sentences 1-2 sentences 5-7 sentences 2-4 sentences
What is a content calendar? A calendar listing what social media posts are scheduled and when A shareable resource that all teams can use to plan content marketing activity A …
Which SEMrush tool you create new topic ideas to create content with? Post Tracking Content Audit Topic Research Tool SEO Writing Assistant