Category: SEMrush Content Marketing Fundamentals Exam

When you’re running a content audit, what is the first thing you need to do? Write out the original goals/objectives Compile all content URLs into a spreadsheet Collect engagement metrics from social media

Fill in the blank. Audience research largely consists of understanding the___that your customer faces, and what solutions your business can offer. Energy Weather Attitude Problems

How many competitors do you need to have in order to analyze the competition? 7-10 5-7 1-3 3-5

What is one goal you can accomplish using content marketing? Increase website traffic Train employees Complete a work retreat

Who is NOT a member of a content marketing team? Customer success specialist The content strategist A designer SEO / Data analyst

True or False: Based on the content, consumers can choose one brand over another. False True

What is the best way to gain leads from content marketing? Have a pop-up box on each blog post Create a piece of content a user has to exchange information to access  Ask at the end of every paragraph for the user to sign up

How can you update a piece of content to make it high-quality content? Choose 3 options. Divide the piece into smaller pieces, and post them separately Make the CTA clearer Implement more relevant keywords Improve the headlines

What is a great way to make sure your content is seen by your fans, their friends, and your target audience? Post the same piece of content every day Promote the content on social media through a Boosted Post Have the customer success team call and notify customers of a new content release

When it comes to optimizing a new blog post, which parts of the content should be optimized? Headers, footers, title tags, meta-titles, and the meta-description Headers, footers, title tags, meta-titles, meta-description, URL, internal linking, and navigation Headers, footers, title tags, meta-titles, meta-description, URL, internal linking, navigation, and social media URLs