What is the most effective way to send social signals via Twitter and to be noticed by someone whose tweets you share? Like the post Retweet their posts and mention them with their @username Follow them and mention them in …
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What type of paid social will give you the possibility to measure ROI? Boost your content so that it is seen by the desired number of your followers Promote a product that can generate a new sale Like or follow …
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What is the right order of steps in the Deming Circle? Do, Check, Plan, Action Plan, Do, Check, Action Plan, Check, Do, Action Plan, Action, Check, Do
Fill in the blank: Employee advocacy works better for ______ companies. C2B B2C B2B
What is the recommended number of social media channels to concentrate on for the purpose of A/B testing? Three Two One Four
Mark the true statement. Social media today represents the convergence of communication and information Social media is meant only for sharing personal content and maintaining personal relationships Blogs are good for individuals but not for businesses
True or false? You should use KPIs or metrics to determine your social media campaign’s success only if your business goal is sales. True False
True or false? Since salespeople operate from their personal profiles, they can engage and connect with anyone, and they should take advantage of this opportunity to expand their network and expose their company’s content to a larger audience. False True
True or false? Embedding custom pixel to your website helps retarget people who should already have an affinity for you but for some reason have not converted to liking your page or engaging with your content. False True
True or false? The LinkedIn blogging platform is available for both personal and business pages. False True
True or false? Repeatedly publishing blog posts targeting the exact same keywords isn’t a good strategy because all of these blog posts will compete with each other for indexing in search engines. False True