Hootsuite Platform Certification » Online Certification Guide

Unlike the overview module in Hootsuite Analytics, which offers one set of aggregated analytics data, ___________________ allows you to run an unlimited number of customizable and shareable real-time analytics reports, dialed precisely to the diverse reporting needs of your organization.

the Reports feature the Metrics module the Social Data feature the Insights feature the Analytics module

In the Composer, there are 3 ways you can attach an image. Which of the following is not an option for attaching an image?

insert an image from an Instream Tweet uploading from a Hootsuite Integration (e.g., Adobe Experience Manager) picking an image from the Media Library uploading it directly from your computer

When using the Hootsuite Planner feature, the fastest way to compose a new message is to:

click on a time slot and choose new post/new pin press “command N”? for new and begin typing create a new stream and click the plus sign exit planner and open the Composer from the top right corner

What are two best practices for discovering whether a message you’ve scheduled with Hootsuite has failed to send? (pick two)

download a ‘Past Scheduled’ report from Hootsuite Analytics, and cross-referencing it with posts actually published on your social properties enable email notifications for failed messages under ‘Preferences’ review the ‘Past Scheduled’ calendar view in Publisher for entries colored red regularly check Publisher’s …
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Which of the following is not a benefit of using Hootsuite Analytics?

it’s more efficient to gather metrics data in one place, rather than several different sources metrics data that are updated in real-time a highly visual, customizable interface highly accurate estimates of the monetary value of each like, retweet, share, and new …
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Sometimes exchanges within a comment thread (in a stream) can become very long and hard to keep track of. If a particular thread is too important to miss, Hootsuite lets you quickly create a dedicated ________________ for that conversation to stay on top of the action.

comment stream private message stream geo-targeted auto-response Auto-assignment external tag

When using an RSS feed within Hootsuite, you can limit the amount of content being automatically pushed out to your followers by:

turning on the ‘Approvals Queue’, which would require admin approval of each RSS feed post specifying the demographics of who should receive RSS feed updates (e.g., by age, gender, occupation, etc.) specifying under ‘Preferences’ the RSS feed topics you’d like …
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Which of the following is not a metric type generated by the overview metrics module in Hootsuite Analytics?

follower growth Engagement total posts share of voice

When using the Hootsuite dashboard to post images to your personal Instagram account, there is a step that must be completed within the Instagram app itself–which is it?

Scheduling when your Instagram post should publish. Publishing the image to your Instagram account. Composing the text you’d like to accompany the image. Selecting the image you’d like to publish. Including a shortened Owly link that will accompany the post.

Which of the options below best describe the action being undertaken in the visual? (Duplicate)

Adding a stream to publish Twitter messages. Creating a stream to search a network for specific terms. Adding a new Hootsuite user to your Twitter account. Creating a Hootsuite Analytics board around mentions.

Unlike a Twitter Geo-Search, which is based on a specific geo code, Instagram’s location search uses:

a list of approved, global locations an image match of a location landmark a post office delivery code latitude and longitude markers

One benefit to using the Post Performance area within Hootsuite Analytics is that you can sort posts by:

Shares Engagement Rate Reach Comments all of the options in this list

What are two reasons why it’s important to share your Hootsuite Analytics data with other members of your team? (pick two)

to guide your team’s social media tactics to do more of what’s working to provide colleagues with relevant content to publish with the compose box to demonstrate the ROI of your social media efforts to more senior leadership in your …
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