Social media tactics tend to fall into 3 categories:
Paid, Owned, Earned Aimed, Taught, Bought Earned, Borrowed, Acquired Earned, Influenced, Purchased
Hootsuite Social Marketing Certification
Community building on LinkedIn by organizations with LinkedIn Pages can grouped into three main categories:
Hosting Live networking events with LinkedIn Live, coordinating in-person events with LinkedIn’s Invites feature and publishing industry relevant blog articles. Building LinkedIn Groups, leveraging the ‘Threads’ feature in Direct Messages, and hosting Live networking events with LinkedIn Live. Using targeted advertising to …
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Social media objectives should:
flow from, and directly support, social media tactics adhere to the S.M.A.R.T. framework (Specific, Measurable, Achievable, Resourced, Time-bound) adhere to the CCAF framework: context, challenge, activity, feedback be finalized early, so marketing goals can be designed around them be independent of …
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The best method for determining future social media targets is to establish benchmarks. You can do this by __________________.
extrapolating data from past efforts to estimate future success summing the anticipated revenue accruing from this year’s social media objectives taking your organization’s net revenue and dividing it by revenue directly attributable to social media channels asking competitors to share …
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______________________ are a YouTube feature that show up at the end of your video and can be used to lead visitors to a landing page once they have finished watching it.
Caption Files Channel Trailers Metatags Video Cards Landing Page Re-directs
Which of the following statements describes a best practice regarding your Facebook page profile picture?
Keep your profile picture consistent Change it every day to keep your followers interested Change once a week and use random images to create visual interest Change it strategically to match your current campaigns
The Facebook page moderation Feature:
none of the above prevents a user from posting too many comments on your wall prevents comments that contain certain words from being posted prevents a user from expressing negative sentiment about your brand
Your Social Media Content Strategy should flow naturally from your _________________________.
Internal Requests Social Media Management Platform Content Creation Bandwidth Social Media Strategy and objectives Content Curation Tools and Tactics
Private Twitter Lists are a great way to _________.
engage with industry influencers maintain lists of relevant keywords use relevant industry Twitter accounts to influence your SEO keep up with competitors’ content without publicly following them
Partnerships with complementary business whose audience shares values with yours are:
not recommended because of the potential for future market overlap an efficient way seize market share from competitors risky and unstable because businesses frequently pivot their community strategies a powerful way to grow your community
When you’ve been successful in building a community that is well-acquainted with your brand and products it can become self-monitoring. This means when a question arises:
community members may pipe in with an answer, thereby reducing the resources you dedicate to customer support it’s an indication that your community building efforts were not as robust as they could have been you can rely on the community …
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Research shows that most Facebook users are on mobile, and engagement declines dramatically with longer posts. A rule of thumb, you should aim to write posts that are around ________.
140 characters 280 characters 50-60 characters 480 characters
Which of these is NOT a part of a Social Media Strategy?
Social Media Audit Budget, Tactics, and Tools Social Media Goals and Objectives Crisis Management Plan Prospecting Strategy for Sales Leads
When optimizing your social media profiles, be sure to provide a consistent business description across all channels. Brainstorm a handful of essential and _____________ keywords that describe your company, and incorporate them into the copy of your About sections.
Networked Trademarked SEO-friendly Multi-syllabic Backlinked
You have just uploaded a 4 minute video clip into your InstagramTV (IGTV) channel. You’ve added hashtags in the description to support discoverability. What’s another tactic you could have used to surface this video to your followers?
Use the IGBoost feature to put paid advertising spend behind the IGTV video. Send the video via Direct Message to all your followers. Use relevant keywords in ALL caps in the IGTV video description. Enable automatic publishing of a 60-second preview of …
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To place a video ad over YouTube videos, which option would you choose?
A video ad card through Twitter Ads A video campaign through YouTube’s Creator Studio A video campaign through Google Ad Experience A video ad-type through Facebook Ads Manager