The best method for determining future social media targets is to establish benchmarks. You can do this by __________________.

  • extrapolating data from past efforts to estimate future success
  • summing the anticipated revenue accruing from this year’s social media objectives
  • taking your organization’s net revenue and dividing it by revenue directly attributable to social media channels
  • asking competitors to share their analytics reports so that you have a frame of reference
  • making an educated guess based on the phases of the moon
  • Upload benchmark reports from Google Analytics into your organization’s CRM

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