- highlight shortcomings caused by lack of budget in the previous year.
- showcase your top performing content from the previous fiscal year.
- emphasize how much more efficient your team is with resources than the company as a whole.
- emphasize how much your team deserves, given how hard they work.
- showcase the value of the initiatives, campaigns, and goals you have in mind for the coming year.
When pitching your budget to decision makers, focus on conveying two things: First, demonstrate ROI from the current year, and second:
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