When running an employee advocacy program, eventually you’ll need to pull data to demonstrate the program’s effectiveness. Which of the following is not a common metric that program managers will look at?

  • % decrease in cost per click and cost per impression
  • social reach, which is a measure of the volume of content being shared to all different social networks
  • website traffic resulting from employee shares, which can be measured through the use of UTM links
  • new employee recruitment and sales leads generated
  • advocate engagement, which is measured by weekly and monthly active participants

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