When You’ve Been Successful In Building A Community That Is Well-acquainted With Your Brand And Products It Can Become Self-monitoring. This Means When A Question Arises:

community members may pipe in with an answer, thereby reducing the resources you dedicate to customer support
it’s an indication that your community building efforts were not as robust as they could have been
you can rely on the community space to provide answers, moderate discussions and correct any misinformation without supervision
it should be viewed as a qualified sales lead and funneled immediately to the sales team