You are running a brand new website, and are now analyzing your competitor’s website to build your initial keyword list. Choose two optimal scenarios.
- Explore the Organic Research Positions tab to find relevant keywords your competitor is ranking for in top search results
- Use Keyword Gap to discover the matches and differences in your and your competitor’s keyword profiles
- Make a list of keywords you think you should enrich your content with and then check them within the Keyword Difficulty tool
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