Fill in the blank: When describing the purpose of content, what is missing? ‘To entertain, to inspire, to _______ and to convince’. Humour Please Surprise Educate
What does the following definition describe? ‘The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.’ Marketing channels Demographics Audience segmentation Group dynamics
Which of the following is an accurate definition of what a content marketing campaign involves? Creating and posting content ad-hoc when you have the time The creation of time-sensitive content that can be published through various channels Regularly emailing customers with news about a …
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When making video content for your display ads, what is most important to ensure? Videos are entertaining, long and include a CTA Videos are relevant, short and include a CTA Videos are relevant, long and include a URL Videos are …
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Which of the following can be used to target an audience when using some social media ads? People’s names People’s address People’s pet names People’s relationship status
Before running search ads, you should make sure your site is mobile-friendly. Which scenario best describes a mobile-friendly experience for a customer? The business has a mobile app instead of a website The site include business phone numbers The site …
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When considering how mobile users will search for your business, which types of keywords should you focus on? Long tail keywords Shorter keywords and phrases Longer keywords and phrases Exact match keywords
What can a business use to send messages to users who have already downloaded their app? Text messages Pull notifications Push notifications Email notifications
When it comes to optimising your website’s SEO for mobile users, which of the following is a crucial factor to keep in mind? Short content and fewer images Performance and usability Usability and short content Less video content
What does responsive design mean? Your visitors can manually adjust the size of your website Your website will adapt to suit whichever device it is being viewed on Your customers can provide feedback on the design of your site Your …
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When looking to ensure your website is easily accessible by mobile users, what should you focus on doing first? Redesign your website color scheme Optimise your site Create a mobile app Shorten your website content
Which of the following is a pitfall when using social media for business? 2-way conversation with customers Not being present on every social media platform Not having the resources to respond to comments and questions in a timely manner Spending too …
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What can social media analytics tools help you measure when assessing campaign results? Whether the campaign was more successful than your competitors Whether the visitors liked the social campaigns or not Whether a visitor called the store after seeing a …
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What is the best way to put your social content in front of people who don’t already follow you? Increase your email marketing campaigns Ask people to share your content to their networks Use paid promotion to reach new audiences …
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A robust social media plan includes which of the following? A list of content that mimics competitor content All of your online business goals A long-term schedule identifying when to post content A list of friends who can post on the accounts
Which details should you look to include on a business profile page on social media? Details about the CEO Link to a local listing site you’re on Description of the business Cost of products and services