When it comes to building community, which of the following is not a form of engagement? discussions around shared content customer support queries geo-targeted posts and tweets responding to positive and negative sentiment
If you are creating an Instagram Story, with the purpose of gathering audience insights, which would be the best feature to use? Story Insights Branded templates Geo-targeting Audience Insights plug-in A question sticker or poll
When taking photos for your social channels (e.g., Instagram) you can add depth, by using roads, buildings, or bridges to create a pathway that leads the viewer’s eye to a single spot. This is best described as: 3D Technique planar …
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You are taking photos for Instagram, using your phone’s camera, and lighting conditions are not optimal (too bright or too dark). What is the best way to compensate for this, before taking your photo? Turn HDR off and enable the …
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Individual Instagram Stories have a limit of 15 seconds for video content. However, using Instagram’s segments tool, you can record a longer video. The Segments tool then automatically splices this longer video into 15 second segments, that will play consecutively …
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Before launching a paid social advertising campaign it’s best to have: a very niche audience, an idea of what you want the campaign to achieve, and one high quality ad clear business objectives, a well defined target audience, multiple ad …
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When it comes to content marketing on social media, research is the key to understanding what content will resonate with your audience. Begin by looking at your Social Media Audit, and then use network-specific tools such as_______________ and ________________to identify …
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On Snapchat, a great way to generate buzz and encourage your followers to amplify your brand, is by creating image overlays referred to as __________. Auto-Enhance Photo Layers LensFilter Image Boost Map lenses Brandfilters Geofilters
To take full advantage of your Twitter Media Gallery, ensure that you’ve uploaded a minimum of: 6 photos or videos 8 videos and 3 photos 2 private Twitter lists 1 Tweet button to each of your web properties
Let’s say you’re a Social Marketer, and you’re about to start curating content for your organization. You’re looking for tools that will help make this job more efficient and effective. Which of the following is NOT a feature you would …
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Scope, Process for Creating and Updating Documentation, Approvals + Operational Considerations, Social Media Policy, and Education and Training are the 5 constituent parts of what? Social Media Objectives Social Media Policy Social Media Strategies Social Media Governance Social Media Guidelines
Organizations should have a Crisis Management Plan for social media. This plan should identify the keywords, hashtags, etc. that should be continually monitored, to proactively identify external issues before they spiral into a crisis. This component of a Crisis Management …
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Facebook Google Ads the Instagram app Instagram Desktop Hootsuite Ads
larger monthly calendar; weekly calendar industry calendar; weekly schedule weekly calendar; post-by-post spreadsheet content strategy; hourly schedule social media strategy; evergreen content list none of these
Tweet everyone you know in your industry who might like your products Follow every person who has ever mentioned your company name Monitor conversations related to your industry and follow people whose interests align with what your community offers Twitter …
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engage with their online content and give public shout outs to recognize their support empower them to unfavorably review competitors products in a public form (e.g., Yelp) provide an honorarium for each positive mention they make about your brand offer …
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