Hootsuite Certification » Online Certification Guide

Hootsuite Publisher is an area of the dashboard that gives social media managers:

the ability to track response times to incoming social posts insights into publishing analytics, such as click-through rates, impressions, and CPCs the ability to publish directly to popular blog platforms, such as WordPress, Medium, LinkedIn, and Tumblr the ability to schedule posts …
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When using Composer, what’s the purpose of the social profile picker?

to connect an existing social media account (e.g., Facebook, LinkedIn) to your Hootsuite dashboard to create a network specific search stream in the Engagement area to select the social profiles to which you want to publish your message to monitor …
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See the visual below. Why is the action being taken here important?

Publishing messages is how you’ll engage your audience. Adding 3rd party apps to your Hootsuite account is a great way to customize your dashboard for your unique business case. Without performing this action (at least once), you can’t take any …
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Which description below best describes the action you would undertake in this dialog box?

adding an Instagram account to Hootsuite creating a stream sharing account permissions with your team scheduling a post composing a message for your audience

Select the 4 features that are available on Hootsuite Mobile: (pick four)

Planner Insights Streams Team Metrics Compose Inbox & Settings Impact

Hootsuite’s mobile app lets you see all the posts you’ve scheduled and adjust publishing times to fine tune how you’re targeting your audience. You can access this functionality in the ___________ area of the app.

Message Assignments Streams Planner Engagement Compose Content Library

To find and engage in Twitter conversations happening in specific geographical areas that are relevant to your company, you should use:

Hootsuite campaigns geo-targeted messages location tags internal/external tagging the Hootsuite Surveillance feature geo-search streams

Which Hootsuite feature would you use to draft and schedule a message with two images to LinkedIn, Twitter, and Facebook?

Composer Impact Contests Assignments Streams

When using Hootsuite to publish to Instagram, there are some types of posts that require using the “Mobile Notification Workflow”?, which involves a few additional steps. Pick the post type below that does NOT require using the “Mobile Notification Workflow”?.

Image posted to a Business account Image posted to a Personal account

It’s important to ensure you’ve done the following steps when scheduling messages using the Hootsuite bulk compose feature. (pick two)

input the date in MONTH, DAY, YEAR or DAY, MONTH, YEAR format convert the document into Hootsuite’s .hoot format and upload ensure you use a 24-hour clock format (e.g., 17:00 rather than 5:00pm) input your messages into a text document using an …
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Where in the dashboard would you primarily view and engage with your audience and the social media content published by others?

the content library tabs and streams the compose box the apps directory

Which of the following is a reason why you would want to add a moderate stream for YouTube in your Hootsuite dashboard:

to automatically flag comments that contain keywords that you’ve pre-defined in your YouTube settings to view analytics on your YouTube channel and videos to limit the number of videos shown in a stream (per 24 hours) to below the threshold you define. …
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You can publish single-image Instagram posts directly from the Hootsuite dashboard IF you have set-up your Instagram account as a ______________ .

premium account business account paid account personal account certified account

To manage comments and replies for all of your YouTube channel’s videos (in Hootsuite), simply add a ________________ stream.

Search published comments Replies YouTube engagement moderate

_ are created within __, similar to how you create individual files within a broader file folder.

Libraries; Engagement Tabs; social networks Streams; tabs Engagements; Publisher Arrows; columns

Which tools are found in the header section of the Hootsuite Dashboard? (pick three)

Engagement Streams App Directory Message Composer Account Settings Quick Search