Hootsuite Certification » Online Certification Guide

When using Hootsuite to publish to Instagram, there are some types of posts that require using the “Mobile Notification Workflow”?, which involves a few additional steps. Pick the post type below that does NOT require using the “Mobile Notification Workflow”?.

Image posted to a Business account Image posted to a Personal account

It’s important to ensure you’ve done the following steps when scheduling messages using the Hootsuite bulk compose feature. (pick two)

input the date in MONTH, DAY, YEAR or DAY, MONTH, YEAR format convert the document into Hootsuite’s .hoot format and upload ensure you use a 24-hour clock format (e.g., 17:00 rather than 5:00pm) input your messages into a text document using an …
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Conversations on Twitter move fast and it’s easy to miss the opportunity to engage with an important influencer or prospect. _____________ are a great way to group together similar people and topics in Twitter so you can focus on activity within a group without distractions.

Twitter streams Twitter spaces Twitter lists Hootsuite groups Twitter groups

Within a Hootsuite Analytics report, you can add a tile, which is:

an individual display of a specific metric. a pre-set campaign template, targeted at specific social media objectives. a tool for tracking the posts and conversations happening in your area. an executive-level overview of common, aggregated metrics. a pre-set display of line charts, tables, and tree maps.

A vanity URL in Hootsuite is best described as:

a set of re-direct links provided to your organization’s administrator by Hootsuite a customizable, branded URL that also lets you track click-through statistics one that contains a custom domain suffix, such as .io .ly .ing .love a web address within a set of sub-domain names associated …
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When on boarding new team members in Hootsuite Analytics, we recommend ________________ to reduce the risk that something is changed incorrectly or accidently.

giving them monitored admin level permissions creating dummy reports using fake social accounts sharing reports in read only form having them share a coworker’s credentials

After you’ve uploaded messages into Hootsuite using the Bulk Compose feature, where would you go to review and make edits to those messages?

Planner Analytics Impact Insights Tabs and streams

Hootsuite Publisher is an area of the dashboard that gives social media managers:

the ability to track response times to incoming social posts insights into publishing analytics, such as click-through rates, impressions, and CPCs the ability to publish directly to popular blog platforms, such as WordPress, Medium, LinkedIn, and Tumblr the ability to schedule posts …
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When using Composer, what’s the purpose of the social profile picker?

to connect an existing social media account (e.g., Facebook, LinkedIn) to your Hootsuite dashboard to create a network specific search stream in the Engagement area to select the social profiles to which you want to publish your message to monitor …
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See the visual below. Why is the action being taken here important?

Publishing messages is how you’ll engage your audience. Adding 3rd party apps to your Hootsuite account is a great way to customize your dashboard for your unique business case. Without performing this action (at least once), you can’t take any …
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Hootsuite’s ever-growing library of 100+ partner apps and integrations is called the:

Hootsuite App Store Partner Upgrades Hootsuite Library Hootsuite Plug-ins Add-ons App Directory

When saving messages as drafts, it’s important to remember that your draft will not go live unless _______.

you have scheduled it or clicked ‘Publish’ you have admin permissions or higher you have unlocked the draft for editing you have approval from a Super-Admin

Let’s say you have saved 10 different messages as drafts for a holiday campaign. You now need to schedule these drafts to publish, taking into account other messages that might already be scheduled. Which tool would be most effective for this task?

Do not schedule them which will trigger Hootsuite to automatically assign a time Use Hootsuite’s Bulk Compose feature. Use the Hootsuite Planner to drag and drop the drafts into the most appropriate time slots. Schedule the publishing time when composing …
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Some of the Apps in the Hootsuite App Directory include ‘plugins’ which means that the app:

contains additional security features contains additional security features can be integrated across your entire dashboard, rather than just within a stream. can only be used in one stream at a time.

Which statement most accurately describes incoming message assignments functionality in Hootsuite Mobile?

Assignments made from Mobile are not visible in the desktop dashboard. Assignments functionality is available in desktop dashboard only. Assignments made from your desktop dashboard will be visible on mobile, and vice versa. Assignments is a feature exclusive to Hootsuite …
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If you’re looking for a quick, high-level overview of common metrics such as audience growth, website traffic, and total posts, you should look at:

the ‘Owl View’ in Hootsuite Insights the overview feature in Hootsuite Metrics the reports feature in Hootsuite Metrics the overview feature in Hootsuite Analytics the reports feature in Hootsuite Social ROI