Hootsuite Certification » Online Certification Guide

The reports feature in Hootsuite Analytics is:

a location search stream, with geocode set for your specific location where you set up user-generated content contests a fully customizable, real-time display of social metrics data you undertake audience testing to determine the best ad product to purchase where you set the parameters …
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What’s the difference between a stream and a tab?

Streams are for searching out conversations, whereas tabs are for publishing content to your audiences. Streams provide account analytics, Tabs are where geo-searches are performed. Tabs are for searching out conversations, whereas streams are for publishing content to your audiences. Steams display …
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To determine the ROI of your social media activities, which Hootsuite product would you use?

Hootsuite Metrics Hootsuite Social ROI Hootsuite Solutions Hootsuite Analytics Hootsuite ROI Calculator

The Hootsuite bulk composer allows you to:

approve large numbers of posts composed by junior team members schedule up to 350 messages at one time, including existing scheduled messages publish the same message across hundreds of social media networks at once add background music to all the …
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When you add an RSS feed to Hootsuite’s Publisher, posts from blogs and websites you designate will be:

commented on automatically, with customizable, pre-scripted copy that you input under your RSS feed preferences automatically posted to the social network you choose, with a pre-scripted message and a trackable link put into a ‘Post-Approvals Queue’ for review by your organization’s designated Hootsuite administrator blocked from …
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In Hootsuite Analytics, what is an advantage of sharing a report with a colleague rather than sending them a static analytics report?

activities relative to your defined social media objectives reports analyze a team member’s Hootsuite activity (e.g., engagement and publishing) to pull out the metrics that are most valuable to them reports feature a built-in ROI calculator that grade your company’s social reports …
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Let’s say you’re creating a search stream in your Hootsuite dashboard, to find mentions of the phrase vacation holiday getaway. How do you ensure that the exact phrase gets searched for, rather than the individual words in the phrase?

Boolean operators after the phrase asterisks around the phrase @symbol after the phrase ampersands before the phrase quotation marks around the phrase

To share access to a Hootsuite Analytics report with your colleagues you need to use the Share button to:

open a printer friendly version of the board auto-populate an internal CRM message create and copy a custom owly link which you can then share share it via email

The best place to search for free (and paid) software for customizing your Hootsuite dashboard to your exact business need is called the:

Partner Library Explore tab App Directory Hootsuite App Store Hootsuite Impact tab

With Hootsuite’s Mobile App you can share ______________ with teams, which allows everyone to monitor the same social feed and see which messages have been responded to and by whom.

message approvals Publisher calendars Streams Campaigns content libraries

Let’s say you want to monitor all the comments on a campaign YouTube video you’ve just launched. To do this, create a ‘My Videos’ stream, find the campaign video, and then select ‘___________________’.

YouTube Search Playlist Geo-search Create Comment Stream

To access the Hootsuite App Directory, go to the:

Launch Menu Extensions Dropdown Analytics Dashboard Settings Panel

Within the Hootsuite Composer, you can transform URLs into what’s called an ‘owly’ link. Which of the following are reasons you’d want to use this feature. (pick two)

owly links provide higher resolution previews of the webpage being linked to owly links are trackable, which means you can track how many people clicked it owly links use less characters than regular URLs owly links are prioritized by social …
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There are several ways you can schedule new messages in Hootsuite. Which of the following doesn’t belong?

using the bulk uploader from within the calendar view in the Publisher from the drop down menu in a search stream from within the Compose box (manual and auto-schedule)

YouTube is a great source for curating interesting content for your audience. Hootsuite helps with its built in YouTube ____________. This lets you discover new videos based on keywords or key phrases.

content curation tab suggested content filter videos search stream ‘My Content Finder’

The Hootsuite Analytics overview automatically analyzes two time periods: the one you select, and the corresponding length of time before that. For example, if you select the last 7 days, the overview will automatically pull data from the previous 14 days. Why would this be a benefit?

to put your analytics results in a more historical perspective to provide an estimate of future trends this is not a feature of the overview module to add fullness to your metrics reports to make it easier to generate ROI …
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