Hootsuite Certification

A benefit of using Google Ads Experience is the ___________ option, which automatically manages an ad after initial set-up by determining the most relevant targeting options.

smart campaign search campaign Automation triggers video campaign universal app campaign

Brand voice/persona should be developed after your social strategy has been implemented for 6 months to see what kind of voice/persona occurs naturally.

True False

Once you’ve onboarded a participant into the brand advocacy program, focus on keeping and growing their commitment and cultivating enthusiasm. At the start, check in periodically to make sure your new advocate is engaged and committed. ______________ check ins are a good rhythm.

1, 3, 6 month 30, 60, and 90 day 5, 15, 60 day 3, 6, 9 month

Let’s say you’re looking to increase the visibility of your company blog. What, in addition to SEO tactics, could you do to make it easy for people to organically find your previously published posts?

Link internally to previously published blog posts Paid Boost via Google AdWords for underperforming posts None of these Embed pixels into all old blog posts Hire a skywriter and graffiti artist Email a blog link to all captured leads Republish …
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When optimizing your YouTube page, use_______________________ for grouping together relevant videos so viewers progress naturally from video to video, thus generating more views through their session.

recommended content Libraries Suggestions Playlists cascades

When editing a photo in the Instagram app, which filter would you use to darken the edges of the photo so the viewer’s eye is drawn to the centre?

Highlights Sharpen Vignette Structure Focus Tool

When composing photos to share on your social channels, a best practice is to balance the elements of your photo along 3 sections. This is described as:

Triplets Asymmetry 3X3 Symmetry The Rule of Thirds

A practical benefit of ________________is that it requires little in the way of resources which can be helpful for organizations that don’t have a dedicated content team, but that still want to position themselves as trusted advisors in their industry.

Auto-Generated Content Created Content Promoted Content Amplified Content Curated Content Verified Content

When announcing an employee advocacy program, it’s important to reinforce why sharing content on behalf of an employer is in the employee’s self-interest. Employee advocates can showcase their engagement by sharing content that portrays the organization in a positive light, thereby ________________________.

getting more followers on their social channels differentiating themselves as a dedicated performer within the organization portraying the organization as a great place to work benefiting from brand rub supporting the organization’s business interests displaying the degree of their brand …
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Which of the following IS a component of a social media strategy?

Designing email campaigns Organization of networking events Crisis Management Plan Prospecting Strategy for Sales Leads Website Maintenance

Since a business cannot follow their Facebook followers directly, it’s important to build a community and demonstrate customer care by _______________.

sharing lots of new content and promotional materials each day responding to questions and comments from customers on your Facebook post’s comment threads quickly and thoughtfully all of these requesting to follow your business’ Facebook followers from your own personal …
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If you’re running a Facebook or Instagram campaign and need sophisticated targeting and budgeting options, which would be the best tool to use.

Ad Experience Ads Dashboard on your Business Page Help Center Marketplace Ads Manager

Your profile picture should be easily recognizable, even at size. Your _ is usually the best choice.

thumbnail; products page thumbnail; logo Pixel; landing page Billboard size; logo thumbnail; thumbprint

When pitching your budget to decision makers, focus on conveying two things: First, demonstrate ROI from the current year, and second:

highlight shortcomings caused by lack of budget in the previous year. showcase your top performing content from the previous fiscal year. emphasize how much more efficient your team is with resources than the company as a whole. emphasize how much …
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Instagram lets you post photos as portrait, landscape, or square. Why is it a good idea to take your photos in the format/orientation you intend to post them in?

Cropped images are deprioritized by Instagram’s algorithm. The resolution Instagram allows is lower when images are cropped. This practice makes photos easier to edit. So you can better compose all the elements in the shot. all of the options in …
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A good first step to connecting with influencers is to:

Send a formal email explaining your product and asking them to share it with their networks Tweet each influencer you’d like to attract every day for a minimum of 3 weeks Wait until your product is successful and the influencers …
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